Client :
Pegah Counselling
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
This month’s SEO report for Pegah Counselling reflects a stable presence with encouraging signs of growth in search visibility and user engagement. The site maintains a solid backlink profile and domain authority, setting a strong foundation for future expansion in the counselling niche.
2. Website Authority & Backlink Profile
Linking Domains: 9 trusted domains link to the site, supporting its SEO credibility.
Domain Authority: 4, indicating a growing online footprint.
Spam Score: Very low at 1%, showing high-quality backlinks.
Backlinks: 121 backlinks contributing to the site’s SEO strength.
3. Traffic and Search Metrics
Authority Score: 2, reflecting a developing domain strength.
Organic Search Traffic: Data not currently available; ongoing monitoring recommended.
4. Search Impressions & Clicks
Total Impressions: 118, demonstrating consistent visibility in search results.
Clicks: 5 clicks, indicating steady user interaction with search listings.
5. Top Performing Queries
Notable search queries contributing to impressions include:
“pegah” — 2 impressions (+2)
6. Top Performing Pages
Pages with notable impression growth include:
/contact: 82 impressions (+9)
/couplecounseling: 7 impressions (+2)
7. Recommendations & Next Steps
Continue building on backlink quality to further improve domain authority and rankings.
Focus on content expansion around counselling services to attract more organic traffic.
Enhance on-page SEO elements such as meta titles and descriptions on key pages.
Monitor traffic and engagement metrics closely to identify new growth opportunities.
8. Glossary of Terms
Domain Authority (DA): Moz’s score predicting ranking potential on search engines from 1 to 100.
Spam Score: Percentage estimating likelihood of low-quality or spam backlinks; lower is better.
Organic Search Traffic: Visitors arriving via unpaid search engine results.
Impressions: Number of times the site’s link appeared in search results.
Clicks: Number of times users clicked the site link from search results.
Keywords: Specific search terms users enter into search engines.
Backlinks: External links pointing to the website, important for SEO strength.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
5
IMPRESSIONS
118
CTR
4.23%
GOOGLE ADS CAMPAIGN
CLICKS
98
IMPRESSIONS
1250
AVG.CPC
$5.67
CTR
7.68%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$550
The primary focus for April was the re-optimization of ad headlines to improve Ad Relevance. This adjustment resulted in a noticeable improvement in relevance scores. However, Landing Page Experience remained limited due to the minimal content available on the landing page.
To enhance the landing page score, it is recommended to implement the requested content shared via Google Chat. This will help create a more informative and relevant user experience aligned with the ad messaging.
New headlines introduced during April to support better relevance and user engagement included:
Counselling Near You
Therapy Services Nearby
West Vancouver Counselling
Vancouver Counseling Help
North Vancouver Counselling
Feel Better in Vancouver
Start Therapy Now
As part of ongoing optimization, the search terms triggering ads were reviewed regularly. Irrelevant queries were systematically added to the negative keyword list to prevent budget waste and ensure a more targeted audience. A selection of these terms includes:
[how to find a therapist vancouver]
[how to find therapist]
[best dbt therapists near me]
[children's counselors near me]
[christian therapist near me]
[dbt near me]
These adjustments contribute to higher campaign efficiency and improved lead quality moving forward.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.