Client :
Pegah Counselling
Monthly Maintenance Report | Jun 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Performance Report: Pegah Counselling
Reporting Period: June 2025
1. Executive Summary
This month's report for Pegah Counselling (pegahcounselling.com) highlights a strong foundation for future online growth. Your website has established an Authority Score of 2 and boasts a healthy backlink profile with 125 backlinks from 9 unique linking domains. We are consistently generating over 100 impressions in search results, indicating initial visibility. These metrics demonstrate a solid starting point for building a prominent online presence in the counselling and wellness sector.
2. Overall Performance Summary
Pegah Counselling is effectively building its digital footprint, with key metrics indicating a positive trajectory for online visibility and authority. The website is establishing foundational strength in search engines, which is crucial for long-term organic growth and connecting with individuals seeking counselling services. We are seeing promising signs of initial discovery by potential clients.
3. Detailed Performance Metrics
This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.
Impressions:
Current: 103
Explanation: Impressions signify the number of times your website's content appeared in search results. Consistently generating over 100 impressions is a positive indicator of initial visibility for Pegah Counselling, showing that your site is being discovered by potential clients searching for relevant services.Authority Score (AS):
Current: 2
Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 2 represents a foundational step in building online authority, which is vital for long-term ranking improvements.Backlinks & Linking Domains:
Total Backlinks: 125
Linking Domains: 9
Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. Having 125 backlinks from 9 unique linking domains is an excellent achievement for a developing website. This strong early link profile helps build credibility and trust with search engines.Domain Authority (DA):
Current: 5
Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 5 is a positive starting point, indicating that your website has a growing ability to rank for relevant keywords in the counselling sector.Spam Score:
Current: 1%
Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is excellent news! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.
4. Recommendations & Next Steps
Based on the current website performance, we recommend focusing on the following foundational strategies for continued growth:
Content Creation: Develop new, high-quality content (e.g., blog posts, service pages, FAQs) that addresses common questions and concerns in counselling and mental wellness. This will help attract more relevant search queries and increase impressions.
Targeted Keyword Research: Conduct thorough keyword research to identify specific terms and phrases that your target audience uses when searching for counselling services. Use these keywords strategically in your new content.
Build More High-Quality Backlinks: Continue to actively pursue opportunities for natural, high-quality backlinks from reputable mental health directories, professional organizations, and relevant wellness blogs. This will further enhance your Authority Score and Domain Authority.
Optimize for Local Search (if applicable): If Pegah Counselling serves a specific geographic area, ensure your Google Business Profile is fully optimized with accurate information, services, and positive reviews to capture local search traffic.
5. Glossary of Terms
To ensure clarity, here are explanations of the key terms used in this report:
Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.
Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.
Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.
Linking Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.
Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.
Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.
SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
0
IMPRESSIONS
103
CTR
0
GOOGLE ADS CAMPAIGN
CLICKS
90
IMPRESSIONS
1K
AVG.CPC
$5.85
CTR
8.51%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$500
Actions Taken in June:
The main focus this month was minimizing the number of irrelevant keywords triggering the ads. As a result of continuous monitoring and refinement, the volume of unrelated search terms reached its lowest level compared to previous months—ensuring that the ad budget was not wasted on unqualified traffic.
Only a handful of irrelevant keywords were identified and added to the negative keyword list:
[counsellor someone to talk to]
[go for counselling]
[therapist lookup]
[where to seek help for mental health]
Additionally, the keyword "counselling north vancouver" was removed from the search keyword list due to its phrase match configuration, which was inadvertently triggering unrelated terms. This adjustment helped refine targeting and preserve budget for high-intent queries.
As part of routine campaign management, the following tasks were consistently carried out throughout the month:
Weekly and daily review of Search Terms Reports
Ongoing performance analysis at the ad group and keyword level
Quality Score monitoring and improvements
Negative keyword list expansion
CTR and CPC tracking to ensure optimal budget utilization
These efforts ensured the campaign remained focused, efficient, and aligned with high-conversion user intent.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.