Client :
Pegah Counselling
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Pegah Counselling
Reporting Period: October 2025
📌 Overview
Pegah Counselling continues to maintain a clean and stable online presence, reflecting professionalism and trustworthiness in the mental health and wellness field. The website’s foundation is strong, with a low spam score, healthy backlink profile, and growing recognition within Canada and the United States.
✨ Executive Summary
In October, Pegah Counselling’s website performance remained steady, supported by a clean technical setup, relevant backlinks, and increasing local visibility. Although the authority score is still developing, the site has the potential to grow significantly with focused content creation and keyword optimization in areas related to counselling services, mental health support, and therapy in Canada.
🔗 Domain Strength & Backlink Profile
Pegah Counselling shows early but promising SEO strength with safe and high-quality links:
Authority Score: 2
Backlinks: 110
Referring Domains: 78
Domain Authority (DA): 4
Spam Score: 1%
Distribution by Country: CA, US
👉 These metrics demonstrate a trustworthy SEO profile and a growing foundation that can be further enhanced through ongoing blog publishing and local outreach.
📈 Organic Search Performance
Impressions: 110
Clicks: 8
👉 These numbers show steady progress for an early-stage website. With strategic improvements in keyword targeting and content expansion, Pegah Counselling can increase visibility and attract more organic visitors in the coming months.
🔑 Top Queries
The website is starting to gain visibility for niche and branded search terms:
“local guide program” – +5 (9 total impressions)
“pegahs” – +1 (1 total impression)
“pegasus counselling” – +1 (1 total impression)
👉 These early-stage rankings indicate growing awareness of the brand name and related search terms, which can be strengthened through consistent content publishing and local SEO efforts.
📄 Content Engagement
The site’s existing content effectively communicates warmth, professionalism, and trust. Publishing informative blogs about common mental health topics—such as stress management, mindfulness, or emotional regulation—can attract new visitors and improve engagement.
⚙️ On-Page SEO & Technical SEO
On-Page SEO: Current content is clear and empathetic but would benefit from more keyword-focused titles, meta descriptions, and internal linking between service and blog pages.
Technical SEO: The site appears well-maintained, mobile-responsive, and fast-loading, ensuring an accessible experience for users seeking therapy resources.
🏆 Key Achievements & Next Steps
Pegah Counselling’s website provides a solid base for long-term SEO success. To build on this momentum, we recommend:
Content Expansion: Develop a blog section covering counselling insights, client journeys, and therapy benefits.
Local SEO Optimization: Add structured data for “Local Business” and enhance Google Business Profile visibility.
Backlink Outreach: Strengthen domain authority through collaborations with mental health directories and guest posts.
👉 With consistent SEO work and value-driven content, Pegah Counselling can continue to expand its reach and become a recognized mental health resource in its local community and beyond.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
8
IMPRESSIONS
110
CTR
7.27%
GOOGLE ADS CAMPAIGN
CLICKS
25
IMPRESSIONS
277
AVG.CPC
$9.93
CTR
9%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$248
October Campaign Performance Report
During the month of October, your campaign spent approximately 50% less budget compared to the previous month, which resulted in a 50% decrease in total clicks.
The main reason for this drop was the change in campaign strategy — switching from Manual CPC to Maximize Conversions.
Since your campaign operates with a limited daily budget, this change was made intentionally to help capture more conversions rather than just clicks.
However, as part of Google Ads’ system behavior, the campaign entered a learning phase after this change. To ensure proper data adjustment, we allowed the campaign to remain in the learning phase for about a week before applying further optimizations. As a result, it took nearly two weeks for the campaign to stabilize and start generating consistent performance again.
With these adjustments, we expect to see improved conversion performance and more efficient use of budget in the upcoming month.
In addition to the strategic changes, we continuously monitored your keywords throughout October. Several keywords related to Vancouver-based searches — where users were likely looking for local counselors in that city — were added to the negative keyword list to improve targeting accuracy and reduce irrelevant traffic:
[counseling vancouver]
[counselling services in vancouver]
[therapist vancouver]
[therapists vancouver]
[therapy vancouver]
We will continue to monitor campaign performance closely in November, optimizing bids, refining targeting, and improving ad quality to ensure steady growth in conversions and better ROI.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.