Client :
Pegah Counselling
Monthly Maintenance Report | Jul 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report: Pegah Counselling
Reporting Period: July 2025
We're pleased to present a positive overview of the performance and maintenance activities for Pegah Counselling this past month. The site is actively building its online presence, reaching its target audience, and establishing a foundation for future growth in connecting with individuals seeking counselling services.
1. Executive Summary: Building Foundations and Enhancing Reach
Pegah Counselling is steadily building its online presence, showing consistent impressions and clicks, which indicate initial engagement with its target audience. With a developing Domain Authority and a healthy backlink profile, the website is well-positioned to expand its visibility. The positive steps in attracting local and branded queries lay a solid groundwork for continued success in connecting with those in need of support.
2. Domain Strength & Backlink Profile: Establishing Online Credibility
Pegah Counselling is cultivating a solid online foundation, reflecting its growing credibility:
Domain Authority (DA): 4 - An encouraging Domain Authority score, indicating that your domain is gaining recognition and trust in the counselling sector. This is a positive starting point for growth.
Spam Score: 1% - An outstandingly low spam score, which is a fantastic indicator of the high quality and integrity of your backlink profile, safeguarding your SEO performance.
Backlinks: 126 - A good number of backlinks, showing external recognition and validation for your content and services. This is a positive asset for SEO.
Referring Domains: 82 - A strong count of unique websites linking to your site, showcasing a healthy and diverse backlink profile, which is excellent for long-term SEO health.
3. Organic Search Performance: Connecting with Local and Direct Searches
Pegah Counselling is effectively connecting with individuals through organic search, particularly for direct and local inquiries:
Impressions: 169 - A positive number of impressions, indicating that your website is appearing in search results for relevant queries. This is a great starting point for visibility!
Clicks: 7 - A solid number of clicks given the impressions, showing that users are finding your listings compelling and are actively visiting your site.
Top Queries: Attracting Highly Specific Interest
Your website is successfully capturing attention for highly specific queries, indicating that users are finding your services through direct searches and local interest:
"2438 marine drive west vancouver": This highly specific local query generated 1 total impression with a
+1change, highlighting direct interest from individuals in your physical location."pegah": This branded query also generated 1 total impression with a
+1change, indicating direct searches for your clinic name.
4. Content Engagement: Directing Users to Core Information
Your content is clearly guiding visitors towards key aspects of your services and contact information, indicating strong user interest in engaging with your practice. The most visited pages highlight where users find the most value:
https://www.pegahcounselling.com/ - Your homepage continues to serve as the primary entry point, effectively welcoming new visitors and providing an overview of your services.
https://www.pegahcounselling.com/contact - High traffic to your 'Contact' page indicates strong user intent to reach out, showcasing effective lead generation from your website.
https://www.pegahcounselling.com/couplecounseling - The popularity of this page highlights a specific area of strong interest, demonstrating successful targeting of those seeking couples counselling.
5. Key Achievements & Next Steps: Nurturing Growth and Expanding Reach
This month's maintenance efforts have supported Pegah Counselling's growing digital footprint. The consistent impressions and clicks, coupled with clear user engagement with key service and contact pages, position the clinic for continued success in connecting with clients.
Looking Ahead (Positive Recommendations):
Expand Local SEO: Capitalize on the interest for your specific address by expanding local SEO efforts, including optimizing your Google My Business profile and other local directories.
Content Development for Services: Given the interest in 'couple counseling', consider creating more detailed content or blog posts around other specific services offered to attract broader search queries.
Testimonials and Reviews: Encourage satisfied clients to leave reviews on your Google My Business profile or website, as this can significantly boost local search visibility and trust.
Keyword Expansion: Research and target broader, yet still relevant, long-tail keywords related to counselling services in West Vancouver to increase impressions and clicks.
We are confident that by building on this solid foundation, Pegah Counselling will continue to grow its online presence and successfully connect with more individuals seeking valuable support!
Glossary of Terms
Domain Authority : Predicts how likely a website is to rank (on a 100-point scale).
Spam Score : Estimates the likelihood of low-quality backlinks (lower percentage is better).
Backlinks: Links from other websites pointing to your website, signaling value to search engines.
Referring Domains: The number of unique websites linking to your site.
Impressions: How many times your site appeared in search results.
Clicks: How many times users clicked on your site from search results.
Top Queries: Specific search phrases users typed to find your site, often highlighting a positive change in impressions
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
7
IMPRESSIONS
169
CTR
4.14%
GOOGLE ADS CAMPAIGN
CLICKS
85
IMPRESSIONS
683
AVG.CPC
$6.11
CTR
12.34%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$513
Google Ads Campaign Performance Report
The campaign is currently running with a daily budget of $23, generating approximately 4 clicks per day on average. This is considered a relatively low volume of traffic.
Main keywords targeted in your campaign:
[counselling north Vancouver]
[therapist north vancouver]
[north van counselling]
[counselling vancouver]
[counselling services Vancouver]
[north shore counselling]
[west vancouver therapist]
[therapy near me]
[counsellors north Vancouver]
[therapy north vancouver]
[therapist near me]
[north vancouver counselling]
Your average Search Impression Share across these keywords is 56%.
This means your ads appeared in only 56% of total relevant searches within your selected location.
Your Click-Through Rate (CTR) is approximately 9%, meaning that only 9% of that 56% resulted in clicks.
From June 1 to July 17, a total of 4 conversions were recorded. With the improvements listed below, we can expect this number to increase significantly.
Recommendations to Increase Clicks and Conversions:
Increase the Daily Budget to $50
This will likely double the number of clicks and improve visibility in competitive search results.Improve the Landing Page Experience
To improve your campaign's performance and the user experience, we recommend updating the landing page with the following elements:
Add your full business address in the website footer, along with a Google Maps link.
Clearly display your qualifications and certifications, such as:
Master’s degree
RCC (Registered Clinical Counsellor)
RSW (Registered Social Worker)
CCC (Canadian Certified Counsellor)
RPsych (Registered Psychologist)Add high-quality images of the therapist(s)
Add an FAQ section, addressing:
Do you offer in-person and/or online sessions?
Who is your target audience? (Children, teens, adults, couples, families, LGBTQ+, BIPOC, newcomers, seniors)
What therapeutic approaches do you use? (e.g., CBT, mindfulness, psychodynamic, person-centered, somatic, attachment-based, etc.)
What is the cost per session?
Do you accept extended health insurance? Which credentials are typically covered in BC?
What are your working hours? (mornings, afternoons, evenings, weekends)
Are you currently accepting new clients or do you have a waitlist?
By adding these elements to your landing page, you’ll not only improve client trust and engagement, but also boost your Landing Page Experience score in Google Ads — which helps reduce CPC and increase conversion rates.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.