Client :
Pegah Counseling
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Pegah Counseling
Click-Through Rate (CTR) Analysis:
This month, the Pegah Counseling website, which is still new, received 24 impressions, reflecting early visibility in search engine results. While no clicks were recorded yet, this is typical for a new website as it establishes its presence in search engines. To improve the click-through rate, it’s essential to focus on creating compelling meta titles and descriptions that directly address user intent and encourage engagement. Additionally, refining the website’s keyword strategy to target low-competition, high-relevance terms can help attract clicks and gradually increase traffic.
Keyword Performance:
Although the website is in its initial stages, establishing a strong keyword strategy is critical to gaining visibility and driving traffic. Begin by targeting long-tail keywords relevant to counseling services. Incorporating these terms naturally into website content will enhance relevance and boost rankings over time. Early keyword focus and alignment with user search queries will set the foundation for improved organic traffic.
On-Page SEO:
The website boasts an impressive on-page SEO score of 91, indicating a well-optimized structure and content. This strong foundation includes well-structured pages, relevant headings, and optimized meta tags, all of which contribute to a positive user experience. To further enhance the website's visibility, ensure ongoing optimization by:
Adding high-quality content targeting specific keywords.
Using strategic internal linking to connect key pages.
Continuously refining metadata to align with user search behavior.
Off-Page SEO:
As a new website, Pegah Counseling currently has 0 backlinks and 0 linking domains. Building off-page SEO will be essential in establishing authority and credibility with search engines. Focus on acquiring high-quality backlinks from reputable sources in the mental health and counseling industry. Strategies to consider:
Guest blogging: Write articles for related websites to earn backlinks.
Local directories: Register the website on mental health directories and platforms like Psychology Today.
Social media promotion: Share valuable content to encourage organic link building.
Increasing backlinks and the number of linking domains over time will significantly improve the site’s domain authority and search rankings.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
0
IMPRESSIONS
24
CTR
0%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.