Monthly SEO Maintenance Report for Pegah Counseling

Website Overview

The SEO performance for Pegah Counseling reflects the initial stages of optimization. Below is the detailed analysis of the current metrics and opportunities for improvement.

1. Website Metrics

• Domain Authority (DA): 1
  (Domain Authority measures the likelihood of ranking on search engine results. A low DA is common for new or developing websites and can be improved through link-building and content strategies.)

• Spam Score: 10%
  (While this is relatively low, keeping the spam score in check is crucial to maintain website health and credibility.)

2. Traffic Performance

• Clicks: 5
  (The number of users who clicked on the website from search results.)

• Impressions: 50
  (The number of times the website appeared in search results.)

• Click-Through Rate (CTR): 10%
  (A CTR of 10% is excellent, indicating that the website content resonates well with users who see it.)

3. Backlink Profile

• Total Backlinks: 2
  (These links from external websites indicate growing trust in the site. Increasing both the quantity and quality of backlinks is essential.)

• Linking Domains: 6
  (The number of unique websites linking back to Pegah Counseling. Expanding the variety of domains will enhance the website’s authority.)

4. On-Page SEO

• On-Page Score: 91
  (This excellent score reflects the successful implementation of on-page SEO practices, including optimized keywords, metadata, and user experience.)

5. Top Searching Queries

The following are the most common search terms leading to traffic for Pegah Counseling:

1. couples therapy vancouver

2. pegah

3. anxiety counselling vancouver

4. relationship counsellor vancouver

(These keywords are highly relevant to the counseling niche and provide insight into user intent. Further optimization around these queries can increase visibility and traffic.)

6. Top Performing URLs

1. https://www.pegahcounselling.com/

(Analyzing the top-performing pages will help replicate their strategies across other site pages to maximize performance.)

Terminology Explained:

1. Domain Authority (DA): A ranking metric that predicts a website's ability to rank in search engine results, scored between 1 and 100.

2. Spam Score: The likelihood of a site being penalized or flagged by search engines. A lower score is better for credibility.

3. Clicks: The number of times users clicked on the website after seeing it in search engine results.

4. Impressions: The total number of times the website appeared in search results, regardless of clicks.

5. Click-Through Rate (CTR): The percentage of users who clicked on the site after seeing it in search results.

6. Backlinks: External links pointing to the website, which signal trust and authority to search engines.

7. Linking Domains: Unique websites that link to the site. The diversity of domains improves SEO.

8. On-Page SEO Score: A measure of how well individual pages are optimized for search engines, encompassing technical and content-based factors.

9. Top Searching Queries: The keywords or phrases users type into search engines to find the website.

Recommendations for Next Month:

• Focus on increasing the Domain Authority by acquiring high-quality backlinks from relevant websites in the mental health and counseling niche.

• Continue leveraging the top-performing keywords, particularly "couples therapy vancouver" and "anxiety counselling vancouver," to drive organic traffic.

• Monitor the Spam Score and avoid acquiring low-quality backlinks or engaging in practices that could raise the score.

• Explore content marketing strategies, such as blogging, to improve impressions and clicks.