Client :
Paramount Sealing
Monthly Maintenance Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
.jpg)
SEO Overview for October
Click Rate Analysis:
Impresion: For the Paramount Sealing website, this month has seen 2,243 impressions, showing that users are frequently encountering the site in search results. This level of visibility underscores the effectiveness of Paramount Sealing’s SEO strategies and strong search engine presence. An impression represents each time the website appears in search results or is displayed to users, reflecting its potential to reach a wider audience. These impressions present a valuable opportunity for Paramount Sealing to convert visibility into meaningful interactions with potential customers.
Click: This month, the Paramount Sealing website received 54 clicks, reflecting a promising level of user engagement and a 74% increase compared to last month. To build on this growth, it may be beneficial to assess the effectiveness of the site’s meta titles and descriptions to ensure they are compelling and attract even more clicks. Additionally, reviewing the relevance of the keywords driving impressions can help align content more closely with user intent, boosting engagement and click-through rates as Paramount Sealing's online presence continues to expand.
Keyword Analysis:
The following keywords associated with the website have experienced a slight increase in performance compared to the previous month, indicating a positive trend in their visibility and relevance:
concrete sealing services
concrete sealcoatings
concrete sealing company
concrete sealing near me
garage floor sealer
This uptick suggests that users are increasingly searching for terms related to your content, which could lead to greater organic traffic.
Also, the following links of the website have drawn more clicks and traffic during the previous month:
On-page SEO:
The on-page SEO analysis for the Paramount Sealing website shows a score of 78, reflecting a strong foundation with well-structured content, effective keyword usage, and optimized meta tags. These elements not only enhance user experience but also improve the site’s potential to rank higher in search results. By maintaining and further optimizing these factors, Paramount Sealing can attract more organic traffic and boost its overall SEO performance. Keeping the on-page score high is key to achieving better visibility and long-term success in search engine rankings.
Off-page SEO:
Back links: Paramount Sealing currently boasts a total of 1 backlinks. These backlinks are essential for improving the website's authority and search engine ranking. Each backlink serves as a vote of confidence from other sites, indicating that they consider the content on Paramount Sealing valuable and relevant. To enhance its online presence further, the website can focus on acquiring additional backlinks from related websites.
Linking domains: The website features 8 linking domains, which contribute to its credibility and visibility in the digital landscape. Having multiple linking domains is advantageous because it demonstrates that various reputable sources recognize and endorse the content of Paramount Sealing. To build on this strong foundation, Paramount Sealing should continue to foster more relationships with high and related linking domains.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Off-Page SEO: Off-Page SEO refers to the strategies and techniques used to improve a website's position in search engine rankings that occur outside of the website itself.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
29
SPAM SCORE
3
GOOGLE CLICKS
54
IMPRESSIONS
2243
CTR
2.40%
GOOGLE ADS CAMPAIGN
CLICKS
47
IMPRESSIONS
572
AVG.CPC
$2.05
CTR
8.22%
AD OPTIMIZATION SCORE
96%
CAMPAIGN COST
$96.3
In October, your new campaign was launched on the 18th, with all necessary optimizations applied. Using A/B testing, various CPCs were tested for your keywords to reach the target CPC and achieve the highest possible clicks at the lowest cost.
Unrelated keywords that triggered ads were reviewed daily and added to the negative keywords list. Some of these keywords included:
average cost for snow removal contract
commercial snow removal Brantford
cost to clear snow from driveway
The main objective of this campaign is to guide users directly to the final stage of the sales funnel and collect leads. Therefore, informational keywords are not used in this campaign.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.