Client :
Paramount Sealing
Google Ads Report | August 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
21
IMPRESSIONS
306
AVG.CPC
CA$1.59
CTR
10.34%
AD OPTIMIZATION SCORE
92%
CAMPAIGN COST
$36
Performance Review
The data and figures in this report are exclusively related to the campaign we have managed for you in August 2024. It does not include any information from previous campaigns that were running prior to our management.
Actions Taken
Daily Monitoring and Negative Keywords Addition:We conducted daily reviews of your campaign to ensure optimal performance. During these reviews, we identified that your ads were being triggered by irrelevant keywords. To prevent unnecessary spending and improve targeting, the following unrelated keywords were added to your negative keywords list:[bachie sealing]
[concrete company mississauga]
[concrete driveway sealer canada]
[g2 polymeric sand canada]
[how much does it cost to seal stamped concrete]
By adding these keywords to the negative list, we are ensuring that your ads are not displayed for searches that are not relevant to your business, thus conserving your budget for more relevant clicks.Manual CPC Strategy Implementation:Your campaign is currently running on a "Manual CPC" strategy. In this strategy, we manually set the maximum amount you’re willing to pay for each click on your ads (Max CPC). We review and adjust these bids daily to ensure that your campaign is running efficiently, with the goal of achieving the highest possible click-through rate (CTR) at the lowest cost.
Budget Considerations
It is important to highlight that your current monthly budget is limited, which restricts the full potential of your ads. Due to this budget cap, your ads may not reach as many potential customers as possible. We recommend increasing your monthly budget to at least $600 to allow for more clicks and, ultimately, more conversions. This budget increase will enable us to compete more effectively in ad auctions and drive better results for your business.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.