Client :
Paramount Sealing
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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SEO Overview for November: Paramount Sealing Website
Click-Through Rate (CTR) Analysis
This month, the Paramount Sealing website achieved 2,053 impressions, demonstrating growing visibility in search engine results. However, with 16 clicks, the Click-Through Rate (CTR) remains low. To improve CTR, focus on crafting more engaging meta titles and descriptions that align with user intent and highlight the value of your services. Refining the keyword strategy to target terms with higher search intent and relevance to Paramount Sealing’s audience can also help attract more clicks and steadily increase traffic.
Keyword Performance
As Paramount Sealing continues to establish its online presence, building a robust keyword strategy is key to driving organic traffic. These keywords have drawn more traffic to website during previous month, "driveway sealing near me", "sealing service", "how long does polymeric sand last", "garage floor sealers" and "concrete sealing experts". The initial performance highlights opportunities to optimize for long-tail keywords that resonate with customer needs and showcase the brand’s expertise. Incorporating these keywords naturally into service pages, blog posts, and FAQs will enhance relevance and improve rankings over time. Identifying high-performing search terms in the sealing and maintenance industry while exploring untapped niches can provide a foundation for sustained growth.
Although, following URLs have been visited mostly during the previous month:
On-Page SEO
With an on-page SEO score of 91, the Paramount Sealing website has a solid optimization foundation. The site benefits from structured pages, optimized meta tags, and relevant headings, all contributing to improved usability and search visibility. To build on this success:
Add high-quality content: Develop blogs, case studies, and guides targeting specific sealing and maintenance-related keywords to attract and educate users.
Improve internal linking: Strategically interlink related pages to enhance navigation and keyword relevance.
Refine metadata: Continuously align meta titles and descriptions with user search trends and seasonal interests.
Off-Page SEO
With 8 backlinks and 7 linking domains, Paramount Sealing has started building its authority in search engines. To further enhance its off-page SEO:
Focus on high-quality backlinks: Prioritize acquiring backlinks from authoritative sites in construction, maintenance, and sealing-related niches.
Leverage content marketing: Share valuable content like how-to guides, infographics, and project showcases to encourage organic backlinks from reputable sources.
Collaborate with industry partners: Partner with relevant blogs, influencers, and industry leaders to promote your services and earn more backlinks.
By increasing the diversity and quality of linking domains, Paramount Sealing can strengthen its domain authority and improve its search engine performance.
Key Terminology
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
29
SPAM SCORE
1%
GOOGLE CLICKS
24
IMPRESSIONS
2053
CTR
1.16%
GOOGLE ADS CAMPAIGN
CLICKS
119
IMPRESSIONS
1.4k
AVG.CPC
$2.28
CTR
8.18%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$270
Google Ads Campaign Performance Report – November
Actions Taken in November
In November, the landing page for your campaign was optimized to improve conversions. However, due to multiple budget adjustments, it was not able to achieve its maximum potential. We kindly request that any future changes to the campaign be communicated to us in advance to ensure better alignment and performance.
The campaign was reviewed weekly throughout November. As a result, some broad match keywords, such as "Snow Driveway Removal," which were added last month to find newer, more relevant keywords, were removed from the search keyword list. These keywords are no longer necessary, as we identified new, more cost-effective keywords and added them to the campaign.
As in previous months, irrelevant keywords that were causing ads to trigger unnecessarily were added to the Negative Keywords list. Some of these included:
[cambridge sidewalk snow removal]
[driveway snow removal cost]
[bobcat snow removal]
[kitchener snow removal]
Additionally, the CPC for certain keywords that had generated conversions was increased from $2.50 to $2.70 in order to achieve better rankings and improve the chances of conversion. These keywords include:
Burlington Snow Removal
Guelph Snow Removal
Residential Snow Removal Hamilton
Snow Removal Brantford
Plans for Next Month
In the coming month, the campaign will continue to be reviewed regularly to identify and add any irrelevant keywords to the Negative Keywords list. Furthermore, new keywords with potential for higher conversions will be added to the campaign.
We are hopeful that by keeping the budget stable, the campaign’s performance will reach its maximum potential. With the new landing page in place, we anticipate an increase in conversions and a more effective campaign overall.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.