Client :
Paramount Sealing
Google Ads Report | September 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
153
IMPRESSIONS
1.42K
AVG.CPC
$3.24
CTR
10.74%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$496
Campaign Status Report
Campaign Status:
Due to the changes you made to the account without consulting us, the campaign became unoptimized, causing a delay in achieving the desired results. However, we have worked diligently to recover from this and bring the campaign back to an optimized state to ensure better performance moving forward.
Activities Completed in September:
Headline Optimization:
We added new headlines to improve the Quality Score for certain keywords that had lower scores, aiming to reduce the cost per click. Some of the newly added keywords are as follows:
1-Concrete Sealing Contractor
2-Concrete Sealing Companies
3-Interlock Sealing Near Me
4-Best Interlock Sealing Canada
Landing Page Updates:
We added content relevant to the targeted keywords on the landing pages to boost the Quality Score and Ad Relevance, ultimately helping to lower the cost per click.
Negative Keywords:
Occasionally, your ads were triggered by irrelevant keywords. Since we monitor your campaign daily, we quickly added these irrelevant terms to the Negative Keywords list to ensure your ads no longer fire for these searches. Some examples of these negative keywords include:
1-[asphalt sealing company]
2-[asphalt sealing near me]
3-[best driveway sealers near me]
4-[blacktop sealers near me]
5-[buy concrete sealer near me]
Manual CPC Strategy:
As your campaign is running on a Manual CPC strategy, we continuously monitored and tested different Max CPC values for various keywords throughout September to ensure you receive the highest number of clicks at the lowest possible cost.
Planned Activities for October:
Keyword Expansion and Optimization:
We will add new keywords to the search list and further optimize the existing ones to increase impressions and improve overall campaign performance.
Terminology Explained:
Manual CPC: A bidding strategy where you manually set the maximum amount you're willing to pay per click on your ads.
Max CPC: The highest amount you're willing to pay for a click on a specific keyword.
Quality Score: A score assigned by Google based on the relevance and quality of your ads, keywords, and landing pages, which impacts the cost per click and ad ranking.
Ad Relevance: A measure of how well your ad matches the searcher's intent, improving the chances of higher ad rankings and lower costs.
Negative Keywords: Keywords that prevent your ads from showing up for irrelevant searches, ensuring better targeting and cost management.
Impressions: The number of times your ad is displayed to users on Google’s search results or other platforms.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.