Client :
Paramount Sealing
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔

Website Monthly Maintenance Report
Business Name: Paramount Sealing
Website: https://www.paramountsealing.ca/
Month: January
Overview
This report provides an analysis of the website’s performance for January. It includes key insights into on-page SEO, search engine visibility, user engagement, backlink profile, and domain metrics. The report highlights areas of improvement and provides recommendations for the upcoming months.
1. On-Page SEO Score
Current Score: 78
Remarks: The on-page SEO score suggests that while the website has a solid foundation, further improvements in metadata, internal linking, and content optimization can help increase search visibility and engagement.
2. Search Queries
Top 5 Queries Driving Traffic:
Sealing garage floor
How to seal garage floor
How to seal concrete garage floor
Sealing concrete garage floor
Sealing concrete floors
Remarks: The website has experienced a 110% increase in clicks, indicating improved search rankings and growing user interest. Optimizing existing content and adding more targeted blog posts around these high-performing keywords could further enhance visibility and engagement.
3. User Engagement Metrics
Total Clicks: 40
Total Impressions: 2,760
Average CTR: 1.44%
Remarks: The CTR is relatively low, suggesting that meta descriptions and title tags could be further refined to attract more clicks. Improving content readability and on-page calls to action may also contribute to higher user interaction.
4. Backlink Profile
Number of Backlinks: 3
Linking Domains: 8
Remarks: The low number of backlinks indicates an opportunity to improve authority through high-quality link acquisition. A targeted outreach strategy to relevant home improvement and construction industry websites could help improve rankings and domain strength.
5. Domain Metrics
Domain Authority (DA): 28
Spam Score: 1%
Remarks: The low spam score confirms a clean and natural link-building strategy. However, increasing the number of high-quality referring domains will be essential for improving overall search visibility and ranking competitiveness.
Summary and Recommendations
Key Achievements:
110% increase in clicks, showing improved visibility in search results.
High on-page SEO score (78) with further optimization potential.
Steady backlink profile with 3 backlinks and 8 referring domains.
Low spam score (1%), ensuring a strong and healthy SEO strategy.
Areas for Improvement:
Increase high-quality backlinks to strengthen domain authority.
Optimize meta descriptions and title tags to improve CTR.
Develop additional content focused on top-performing queries to attract more organic traffic.
Action Plan for Next Month:
Enhance on-page SEO by refining metadata and improving keyword targeting.
Implement a backlink strategy to acquire links from relevant industry sites.
Expand content strategy to include guides, blog posts, and FAQs related to sealing floors.
Conclusion
The website has shown steady progress in search visibility and user engagement. Continued focus on on-page optimizations, link-building, and content development will help further improve rankings and attract more organic traffic. Implementing the recommended actions will contribute to long-term SEO growth and improved domain authority in the upcoming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
28
SPAM SCORE
1%
GOOGLE CLICKS
40
IMPRESSIONS
2760
CTR
1.44%
GOOGLE ADS CAMPAIGN
CLICKS
34
IMPRESSIONS
377
AVG.CPC
$2.94
CTR
9%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$100
Campaign Overview Report:
As per your request, the Snow Removal and Day Snow Removal campaigns were stopped on January 7. Given the limited budget remaining for the active campaign and the changes you made in January, we did not implement any major modifications to your campaign.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.