Client :
Paramount Sealing
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly SEO Maintenance Report for If Paramount Sealing
Website Overview
The SEO performance for If Paramount Sealing is in the early stages, with room for growth. Below are the detailed metrics and insights:
1. Website Metrics
Domain Authority (DA): 1
(Domain Authority measures the website's ability to rank in search engine results. While the DA is currently low, ongoing SEO efforts will enhance this metric.)Spam Score: 1%
(A low spam score indicates a healthy website with no signs of spam-like behavior.)
2. Traffic Performance
Clicks: 17
(The number of users who clicked on the website from search results.)Impressions: 2,007
(The number of times the website appeared in search results.)Click-Through Rate (CTR): 0.8%
(CTR is the percentage of impressions that resulted in a click. Improving metadata and search snippets can help increase the CTR.)
3. Backlink Profile
Total Backlinks: 3
(Backlinks from other websites help increase authority and improve rankings. Expanding the number and quality of backlinks is a key area of focus.)Linking Domains: 6
(These are the unique websites linking to If Paramount Sealing. Increasing the diversity of linking domains is essential for stronger SEO performance.)
4. On-Page SEO
On-Page Score: 78
(This score reflects the optimization of website pages, including metadata, keyword usage, and technical factors. The target is to achieve a score above 90 for optimal performance.)
5. Top Searching Queries
The most popular search terms leading to traffic for If Paramount Sealing this month are:
Garage floor sealer
Garage floor sealers
How to seal garage floor
Sealing concrete garage floor
Concrete garage floor sealer
(These keywords indicate user intent and interest. Optimizing content and blog posts around these topics will enhance traffic and visibility.)
6. Top Performing URLs
(Understanding which pages are performing best can guide strategies for replicating success across other pages.)
Terminology Explained:
Domain Authority (DA): A score (1-100) that predicts a website's ability to rank on search engines. Higher scores indicate better authority.
Spam Score: A metric that reflects the likelihood of a website being penalized for spam-like activities. Lower scores are ideal.
Clicks: The total number of times users clicked on the website link in search results.
Impressions: The total number of times the website appeared in search engine results, regardless of clicks.
Click-Through Rate (CTR): The percentage of impressions that resulted in a click.
Backlinks: Links from other websites to your website, improving SEO by signaling trust and relevance.
Linking Domains: The number of unique websites linking to your website.
On-Page SEO Score: A measure of how well a page is optimized for search engines, including factors like keywords, metadata, and user experience.
Top Searching Queries: The most common keywords or phrases users search to find the website.
Recommendations for Next Month:
Work on acquiring high-quality backlinks to improve Domain Authority and search engine rankings.
Enhance CTR by optimizing title tags and meta descriptions to make them more engaging and relevant.
Create targeted content, such as blog posts or guides, focusing on high-performing queries like "garage floor sealer" and "how to seal garage floor."
Address any technical issues that may impact the On-Page SEO Score to push it above 90.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
28
SPAM SCORE
1%
GOOGLE CLICKS
17
IMPRESSIONS
2006
CTR
0.84%
GOOGLE ADS CAMPAIGN
CLICKS
128
IMPRESSIONS
1.53k
AVG.CPC
$2.44
CTR
8.4%
AD OPTIMIZATION SCORE
99%
CAMPAIGN COST
$312
Brief Explanation:
Due to the changes you made in the account, our optimizations coincided directly with the Christmas period. As a result, we had to modify our testing strategy and test with higher budgets and CPCs to identify the most valuable keywords. Our initial goal was to achieve these results before Christmas, but the changes caused delays in the optimization process. We hope that after Christmas, we can identify the right keywords, gradually lower the CPCs, and achieve a stable campaign.
Actions Taken in November:
As per your request, we paused the ad groups in the Snow Removal campaign and created two new campaigns titled Vacation Snow Removal and Day Snow Removal, leaving only one active ad group in the Snow Removal campaign.
Specific headlines were assigned to each new campaign. However, due to the low monthly search volume and the limited number of keywords that users search specifically for these topics, these campaigns received fewer clicks.
The Day Snow Removal campaign was paused by you, which prevented us from optimizing it within the desired timeframe. Consequently, the optimization timeline overlapped with the holiday period, and we had to increase CPCs for testing purposes.
We increased the budgets for some campaigns to evaluate whether the issues were due to insufficient budgets or CPCs being below the required levels. This adjustment was managed carefully, ensuring that the spend remained within reasonable limits.
Our Suggestions for Next Month:
In the coming month, our primary focus will be on identifying promising keywords and gradually reducing CPCs to achieve a stable and optimized campaign.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.