Client :
Padi Electric
Monthly Maintenance Report | March 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — March
Prepared by: Adicator
Date: March
1. Overview
This report provides a summary of the Padi Electric website's performance and SEO health for March. It includes key insights such as clicks, impressions, CTR, top-performing queries, backlink status, domain authority, and overall on-page health. The goal remains to ensure the website is technically sound, search-friendly, and continually optimized for better visibility.
2. Performance Summary
Total Clicks: 3
Total Impressions: 291
Click-Through Rate (CTR): 1.03%
3. On-Page SEO Score
Current On-Page Score: 76/100
Key Improvements:
Added location-based keywords to service pages
Improved internal linking and header structure
Optimized mobile responsiveness and load speed
4. Top Queries
panel upgrades near me
electrical system maintenance pelham
provide electrical
electrical installation toronto
5. Top Linking Pages
6. Backlink Profile
Total Backlinks: 4
Linking Domains: 2
7. Domain Authority & Spam Score
Domain Authority (DA): 1/100
Spam Score: 1%
Remarks: New and clean backlink profile. Continued content development and outreach will help improve authority and visibility over time.
8. Recommendations for April
Increase content around high-intent local services (e.g., “panel upgrades Pelham”)
Submit business to local directories and industry-specific citation platforms
Request testimonials from clients and include them with keyword-rich descriptions
Add FAQs targeting local electrical services to boost long-tail keyword visibility
9. Glossary of Terms
Clicks: The number of times users clicked on your website from search results.
Impressions: How many times your website appeared in search results, even if not clicked.
CTR (Click-Through Rate): The percentage of impressions that resulted in a click. Calculated as (Clicks ÷ Impressions) x 100.
On-Page Score: A score out of 100 that reflects how well your web pages are optimized for SEO.
Top Queries: The most common search terms people used to find your site.
Backlinks: Links from other websites that point to your site — important for SEO ranking.
Linking Domains: The number of different websites that link to yours.
Domain Authority (DA): A score (0–100) that predicts how well a website will rank on search engines. The higher, the better.
Spam Score: An estimate of how "spammy" your site might appear to search engines. Lower is better.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
3
IMPRESSIONS
291
CTR
1.03%
GOOGLE ADS CAMPAIGN
CLICKS
40
IMPRESSIONS
714
AVG.CPC
$7.57
CTR
5.60%
AD OPTIMIZATION SCORE
100
CAMPAIGN COST
$303
March Campaign Performance & Optimization Report
CPC Adjustments for Low-CTR Keywords
To improve ad rank and increase clicks, we raised the CPC for keywords with low CTR to $9. The following keywords had their bids adjusted accordingly:
[electrical panel upgrade toronto]
[electrical panel upgrade rebate ontario]
[panel upgrade]
[electric panel upgrade]
[electrical panel upgrade ontario]
By increasing the bid, we aimed to secure better ad placements and attract higher-intent users, ultimately leading to better conversion rates.
Negative Keyword Refinement
To eliminate irrelevant traffic and prevent budget wastage, we regularly reviewed search terms and added non-converting queries to the negative keyword list:
[install a home ev charger]
[install charger for electric car]
[electric contractors]
[electrical contractor company]
[electrical contractors in my area]
[electrical installation company]
[electrical installation services]
By filtering out these non-relevant searches, we ensured ad spend efficiency and improved conversion-focused targeting.
Recommendation to Increase Leads
We have identified that a large portion of user searches are related to service pricing. To capitalize on this user intent, we strongly recommend:
Displaying Estimated Pricing on the Landing Page – Even if exact pricing cannot be provided, having a starting price or a price range can increase form submissions.
Encouraging Contact Form Submissions – Once users submit their contact details, you can follow up via phone or email to provide them with a more accurate quote.
Building Trust & Transparency – Showing pricing details can help users make informed decisions, reducing hesitation and leading to more conversions.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.