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Client :
Padi Electric
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — May

Prepared by Adicator


1. Overview

Padi Electric has made impressive progress this month, with notable increases in search impressions and clicks. The website’s SEO foundations are strengthening well, reflecting growing awareness for local electrical services. The upward trend signals expanding reach within the community and improved engagement with key search terms.


2. Website Authority & Backlink Profile

  • Linking Domains: 2 domains — beginning to build a credible external link profile.

  • Domain Authority: At 1, showing early development with significant room for growth.

  • Spam Score: Excellent at 1%, confirming a clean backlink profile.

  • Backlinks: 125 backlinks supporting ongoing SEO efforts.


3. Traffic and Search Metrics

  • Authority Score: 7 — indicating initial trust and relevance in the electrical service niche.

  • Organic Search Traffic: 31 visits (↑244%) — a strong surge showing growing visibility.

  • Traffic Distribution: Primarily local and service-focused, aligning well with business goals.


4. Search Impressions & Clicks

  • Total Impressions: 11,049 (↑67%) — a robust increase in local search exposure.

  • Clicks: 128 (↑35%) — more users are engaging with the site from search results.


5. Top Performing Queries

Keywords gaining traction include:

  • “basement wiring” — 37 impressions (↑37)

  • “electrical panel upgrades near me” — 33 impressions (↑26)

  • “padi electric” — 12 impressions (↑12)

  • “aurora electrical panel upgrade” — 22 impressions (↑12)

  • “panel upgrades near me” — 56 impressions (↑10)


6. Top Performing Pages

Top pages increasing visibility:

  • padielectric.ca (homepage) — 79 impressions (↑48)

  • /basementwiring — 52 impressions (↑41)

  • /panelupgrade — 180 impressions (↑36)


7. Recommendations & Next Steps

  • Continue optimizing local SEO with “near me” keywords and service-specific content.

  • Add detailed service descriptions and FAQs to enhance keyword coverage and user engagement.

  • Build local citations and encourage customer reviews to strengthen local search rankings.

  • Leverage blog posts to answer common electrical questions and share safety tips.

  • Explore partnerships with local businesses for guest posting and backlink opportunities.


8. Glossary of Terms

  • Domain Authority (DA): Predicts search engine ranking potential (scale 1–100).

  • Spam Score: Measures backlink risk; lower scores are better.

  • Organic Search Traffic: Visitors from unpaid search results.

  • Impressions: Times your site appears in search results.

  • Clicks: Number of user visits from search listings.

  • Keywords: Search terms users enter to find services.

  • Backlinks: Links from other sites pointing to your website.

  • Authority Score: Overall SEO strength and trust metric.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS 
8
IMPRESSIONS
332
CTR
2.4%
GOOGLE ADS CAMPAIGN
CLICKS
​
IMPRESSIONS
​
AVG.CPC
​
CTR
​
AD OPTIMIZATION SCORE
​
CAMPAIGN COST
​

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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