Client :
Padi Electric
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Padi Electric
Click-Through Rate (CTR) Analysis:
This month, the Padi Electric website recorded 496 impressions, indicating decent visibility in search engine results. These impressions suggest that the site is appearing in relevant search queries, making it visible to potential users. However, the website only received 3 clicks, which highlights a significant gap between visibility and actual engagement. To improve CTR, consider optimizing meta titles and meta descriptions to make them more compelling and closely aligned with user intent. Additionally, revisiting the content strategy to target more relevant keywords and improve its appeal could help drive more meaningful traffic to the site.
Keyword Performance:
The Padi Electric website has shown potential with its keyword performance, but there is still room for improvement. Keywords like "electrical services near me", "commercial electrician aurora", "panel upgrade", "electrical company near me" and "commercial electrician richmond hill" have likely been gaining traction, but to see a greater impact, it's essential to focus on refining and expanding the site's keyword strategy. Targeting long-tail keywords and ensuring content is tailored to user search intent will help improve organic reach over time.
Additionally, reviewing the performance of specific pages is crucial for understanding which areas of the site are attracting traffic and which may need optimization.
Additionally, the following pages on the website attracted notable traffic during October:
On-Page SEO:
The on-page SEO score for Padi Electric is currently 76, indicating a solid foundation, but there’s still work to be done to further optimize the site. While the website has well-structured content, there may be opportunities to enhance meta tags, internal linking, and content relevancy. Improving the use of targeted keywords, optimizing images, and ensuring that each page is fully optimized for both search engines and users can further increase organic visibility and search rankings.
Off-Page SEO:
Currently, Padi Electric has 0 backlinks and 0 linking domains, which means the site lacks external endorsements from other reputable websites. Backlinks are critical for improving domain authority and search engine ranking. To strengthen its off-page SEO, the website should focus on building quality backlinks from industry-relevant websites. This could be achieved through partnerships, guest blogging, or creating shareable content that naturally attracts external links.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1
GOOGLE CLICKS
3
IMPRESSIONS
496
CTR
0.60
GOOGLE ADS CAMPAIGN
CLICKS
163
IMPRESSIONS
4.2k
AVG.CPC
$4.83
CTR
4.1%
AD OPTIMIZATION SCORE
95%
CAMPAIGN COST
$789
Google Ads Campaign Report – November
Campaign Status
The campaign is currently optimized, generating quality clicks on relevant keywords. However, conversion rates remain low. To address this, implementing the suggestions outlined at the end of this report will be crucial.
Actions Taken in November
Weekly Review and Optimization:
The campaign underwent weekly reviews and optimizations. Several keywords with the potential to boost conversions were added, focusing on those with lower CPC. Examples include:[wiring specialist near me]
[electrical wiring installation in house]
[wiring company]
[wiring experts]
Negative Keyword Updates:
Irrelevant keywords triggered by Google's algorithm were identified and added to the negative keyword list to avoid unnecessary ad spend. Examples include:[electric service near me]
[electrical companies barrie]
[electrician agency near me]
[electrician cost per hour near me]
Headline Updates:
New headlines were added to improve Quality Scores and attract more relevant clicks. Examples include:Wiring Electrician Near Me
Basement Electrical Services
Recommendations for Increasing Leads
To address the low conversion rate, we suggest including pricing information on the landing page. Many users search for service prices, and displaying a starting price can encourage them to fill out the contact form.
Here’s the plan:
List Minimum Pricing: Display your baseline service prices to set expectations and encourage inquiries.
Form Submission Incentive: After users submit the form, you can provide a more detailed price breakdown during follow-up calls. This approach not only captures leads but also opens a direct line for negotiation and service upselling.
By implementing these changes, we aim to increase lead volume and improve overall campaign performance. Let us know your thoughts to move forward.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.