Client :
Padi Electric
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: https://www.padielectric.ca
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 6
Brand Authority: 1
Total Clicks: 2
Total Impressions: 345
Click-Through Rate (CTR): 0.57%
Number of Backlinks: 4
Number of Linking Domains: 1
On-Page SEO Score: 76/100 (Needs Improvement)
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 2 clicks, indicating low engagement.
Total impressions reached 345, showing some visibility in search results but room for improvement.
3.2 Click-Through Rate (CTR)
The CTR is currently 0.57%, which is very low compared to industry benchmarks.
Suggested improvements:Optimize meta descriptions and title tags with action-driven copy.
Improve page content and relevance for search intent.
Enhance structured data to improve clickability in search results.
3.3 Backlink Profile & Authority
The website has 4 backlinks from 1 linking domain, which is very low for establishing authority.
Brand authority is at 1, meaning more backlinks from high-authority websites are needed.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 6 (Low – Needs Improvement)
4. Top 5 Linking Queries
Here are the most valuable queries driving backlinks to your website:
1️⃣ panel upgrade near me
2️⃣ electrical installation toronto
3️⃣ electrical panel upgrades near me
4️⃣ panel upgrades near me
5️⃣ electric toronto
Analysis:
These queries indicate local search intent, meaning local SEO efforts should be prioritized.
Increasing Google My Business optimization and local directory listings can help improve rankings.
5. On-Page SEO Performance
The On-Page SEO Score stands at 76/100, indicating several areas for improvement.
Recommended actions:
Improve content on key service pages to include more relevant keywords and FAQs.
Optimize images and compress files to improve site speed.
Ensure mobile-friendly performance to enhance user experience.
6. Website Maintenance & Updates
🔹 Performance Goals:
Increase clicks by at least 30% with improved meta descriptions.
Build 10+ new backlinks from local business directories and industry sites.
Improve On-Page SEO Score from 76 to 85+ by optimizing technical and content factors.
7. Conclusion
This month’s performance shows low engagement and visibility, but there is significant opportunity for growth through local SEO, better content, and technical optimizations.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
6
SPAM SCORE
1%
GOOGLE CLICKS
2
IMPRESSIONS
345
CTR
0.57
GOOGLE ADS CAMPAIGN
CLICKS
47
IMPRESSIONS
640
AVG.CPC
$6.95
CTR
6.74%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$315
Google Ads Campaign Monthly Report – February
Actions Taken in February:
This month, our primary focus was on optimizing local keyword targeting to ensure that users searching for relevant services in their vicinity could easily find and engage with your ads. By implementing geo-targeted keywords, we aimed to improve ad relevance and increase conversion potential.
Newly Added Keywords:
tesla charger installation Toronto
tesla home charger installation near me
install level 2 charger at home Ontario
CPC Optimization for High-Impression Keywords:
A detailed performance analysis revealed that certain high-impression keywords were not generating enough clicks due to low cost-per-click (CPC) bids. To enhance visibility, ad positioning, and overall campaign effectiveness, we implemented incremental CPC adjustments on the following keywords:
electrical panel upgrade Toronto
electrical panel upgrade rebate Ontario
electrical panel upgrade Ontario
The CPC for these keywords was gradually increased from $5 to $8 to ensure a stronger ad rank while maintaining cost efficiency. This adjustment is expected to improve click-through rates (CTR) and contribute to higher lead generation in the upcoming months.
Moving forward, we will continue to analyze campaign performance, refine bidding strategies, and optimize keyword selection to maximize return on investment (ROI).
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.