Client :
Padi Electric
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly SEO Maintenance Report for Padi Electric
Website Overview
The SEO performance for Padi Electric is in the early stages of growth. Below are the detailed metrics and analysis:
1. Website Metrics
Domain Authority (DA): 1
(Domain Authority measures the overall strength of the website in search engine rankings. While the DA is currently low, consistent SEO efforts will improve this over time.)Spam Score: 1%
(A low spam score indicates that the site is healthy and not flagged for spam-like behavior.)
2. Traffic Performance
Clicks: 1
(The number of users who clicked on the website from search results.)Impressions: 1,273
(The number of times the website appeared in search results.)Click-Through Rate (CTR): 0.07%
(The CTR indicates room for improvement in making search results more appealing to users.)
3. Backlink Profile
Total Backlinks: 0
(No backlinks have been acquired yet. Backlinks are essential for improving website authority and rankings.)Linking Domains: 0
(Expanding the number of unique domains linking to the site will help increase authority.)
. On-Page SEO
On-Page Score: 76
(This score reflects the effectiveness of on-page SEO practices like keyword optimization, metadata, and user experience. The goal is to steadily increase this score above 90 through ongoing efforts.)
5. Top Searching Queries
The following are the most common search terms leading to traffic for Padi Electric:
electrical services near me
panel upgrade experts
panel upgrade near me
panel upgrades
commercial electrician aurora
(These keywords show strong intent for electrical services. Optimizing content around these terms will help capture more traffic.)
6. Top Performing URLs
(Analyzing the most visited pages can guide efforts to replicate their success across other pages.)
Terminology Explained:
Domain Authority (DA): A score (1-100) indicating the likelihood of a website ranking on search engine results. Higher scores reflect greater authority.
Spam Score: A metric that indicates the percentage likelihood of a website being penalized or flagged for spam-like behavior. Lower is better.
Clicks: The number of times users clicked on the website link in search results.
Impressions: The total number of times the website appeared in search results, regardless of clicks.
Click-Through Rate (CTR): The percentage of users who clicked on the website after seeing it in search results.
Backlinks: Links from other websites to your website, helping to boost SEO by signaling trust and relevance.
Linking Domains: Unique websites that link to your website.
On-Page SEO Score: A measure of how well individual pages are optimized for search engines, covering factors like metadata, keyword usage, and user experience.
Top Searching Queries: Keywords or phrases most commonly used by users to find the website.
Recommendations for Next Month:
Focus on acquiring high-quality backlinks from authoritative and relevant websites to improve the Domain Authority.
Optimize title tags and meta descriptions for top-performing keywords to improve the Click-Through Rate (CTR).
Continue targeting high-intent keywords like "electrical services near me" and "panel upgrades" by creating blog posts and landing pages tailored to these queries.
Address technical and on-page SEO issues to raise the On-Page Score above 80.
Monitor website analytics to track changes and identify new opportunities.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
1
IMPRESSIONS
1237
CTR
0.07%
GOOGLE ADS CAMPAIGN
CLICKS
114
IMPRESSIONS
2.4K
AVG.CPC
$5.24
CTR
4.65%
AD OPTIMIZATION SCORE
98%
CAMPAIGN COST
$595
Actions Taken in December:
Our primary focus in December was optimizing CPC (Cost Per Click). Due to the upcoming New Year, competitors increased their CPCs, forcing us to do the same to secure impressions and clicks. However, due to budget constraints, the number of clicks we received was limited.
As in previous months, keyword performance was reviewed. Irrelevant keywords were added to the negative keyword list, while some related keywords with lower CPCs were included in the search keyword list.
Additionally, some phrase match keywords were paused in December, as they no longer contributed to discovering new effective keywords.
Suggestions for Increasing Leads:
Adding Service Pricing to the Landing Page:
Since many user searches focus on learning about service prices, we recommend providing at least a baseline price for your services. Displaying this price on the landing page can encourage users to complete the contact form. Once they fill out the form, you can negotiate exact pricing with them during a follow-up call. The primary goal is to capture user information for further engagement.
Increasing Campaign Budget:
Given the rise in CPC, your current campaign budget is insufficient. We recommend increasing the daily budget to $50 in the first phase to ensure better results and a higher number of leads.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.