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Client :
Padi Electric
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Website Monthly Maintenance Report

Business Name: Padi Electric
Website: https://www.padielectric.ca/
Month: January


Overview

This report provides an analysis of the website’s performance for January. It includes key insights into on-page SEO, search engine visibility, user engagement, backlink profile, and domain metrics. The report highlights areas of improvement and provides recommendations for the upcoming months.

1. On-Page SEO Score

  • Current Score: 75

  • Remarks: The on-page SEO score suggests that while the website has a basic level of optimization, further improvements in metadata, content structure, and technical SEO are necessary to enhance search visibility and user experience.

2. Search Queries

Top Queries Driving Traffic:

  • Electrical installation Toronto

  • Commercial electrician Markham

  • Basement electrical

  • Commercial electric upgrade

  • Remarks: The website is attracting searches related to electrical services, indicating relevance within this niche. However, low search visibility and limited traffic suggest the need for better keyword targeting, content optimization, and SEO improvements.

3. User Engagement Metrics

  • Total Clicks: 1

  • Total Impressions: 422

  • Average CTR: 0.23%

  • Remarks: The CTR is low, indicating that title tags, meta descriptions, and content relevancy need improvement. Optimizing page structure, improving keyword placement, and enhancing call-to-action elements could help increase engagement and attract more clicks.

4. Backlink Profile

  • Number of Backlinks: 0

  • Linking Domains: 2

  • Remarks: The absence of backlinks indicates a lack of external validation and authority, which is crucial for ranking improvements. Acquiring high-quality backlinks from reputable sources in the industry will help build credibility and improve search rankings.

5. Domain Metrics

  • Domain Authority (DA): 1

  • Spam Score: 1%

  • Remarks: The low domain authority reflects the need for a stronger link-building strategy. The spam score remains low, which is positive, but increasing relevant and authoritative backlinks is necessary for better ranking potential.

Summary and Recommendations

Key Achievements:

  • The website is indexed and appearing for industry-related search queries.

  • Consistent keyword relevancy, indicating proper niche alignment.

  • Low spam score (1%), ensuring a clean and safe SEO foundation.

Areas for Improvement:

  • Increase backlink acquisition to improve domain authority and rankings.

  • Enhance on-page SEO by refining meta descriptions, title tags, and content quality.

  • Improve keyword strategy to target long-tail and high-intent keywords for better search visibility.

Action Plan for Next Month:

  1. Develop a link-building strategy to acquire backlinks from industry-related directories and blogs.

  2. Optimize existing content with a focus on relevant keywords and improved metadata.

  3. Improve site structure and internal linking to enhance user navigation and SEO performance.

Conclusion

The website is in the early stages of SEO development and has significant room for growth. Focusing on building backlinks, refining content, and optimizing technical SEO will help improve search rankings and user engagement. Implementing the recommended strategies will contribute to long-term SEO improvements and better online visibility in the upcoming months.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS 
1
IMPRESSIONS
422
CTR
0.23%
GOOGLE ADS CAMPAIGN
CLICKS
94
IMPRESSIONS
1.78K
AVG.CPC
$5.58
CTR
5.29%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$524

Actions Taken in January:

  1. CPC Optimization:
    In December, our primary focus was on optimizing CPC, as competitors had increased their bids due to the holiday season. To maintain visibility and receive clicks, we also had to raise our CPC. However, after the holidays in January, we worked to reduce CPC wherever possible. For example, the CPC for the keywords "electrical service upgrade" and "electrical panel upgrade" was reduced from $5 to $4, resulting in more clicks at a lower cost.

  2. Removing Underperforming Keywords:
    Some related keywords in the Panel Upgrade ad group were removed after analysis showed that they were not performing well. Keeping these keywords would have led to budget waste on irrelevant searches. The removed keywords include:"electrical service upgrade"
    "electrical panel upgrade"

  3. EV Charger Ad Group Optimization:
    Through continuous monitoring of the EV Charger ad group, we identified high-potential keywords and added them with a CPC of $6 to improve ad relevance and performance. The newly added keywords include:[tesla home charger installation near me]
    [ev charger installers near me]
    [installing ev charger at home ontario]

  4. Weekly Campaign Monitoring:
    The campaign was reviewed and optimized on a weekly basis to ensure optimal performance and quickly address any potential issues.

Recommendation for Increasing Leads:

Since many users search for service pricing information, we recommend displaying at least a starting price for your services on the landing page. This can encourage users to fill out the contact form, allowing you to collect their information. Once they submit the form, you can negotiate the final price with them over the phone. The key goal is to capture potential customers’ details and initiate direct communication to finalize pricing.

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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