Client :
Padi Electric
Monthly Maintenance Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for October
Click Rate Analysis:
Impresion: For the website "Padi Electric," this month has recorded 195 impressions, indicating that users are seeing the site in search results. This level of visibility highlights the website's presence in search engines and reflects the effectiveness of its SEO efforts. An impression refers to the number of times the website has appeared in search results or been displayed to users, showcasing the potential to engage with a broader audience.
Click: This month, the PADI Electric website reported 1 click since its launch. As a new website, this initial engagement offers a foundation to build upon. To encourage more clicks in the future, it may be beneficial to analyze the effectiveness of the website’s meta titles and descriptions to ensure they are compelling and enticing to users. Additionally, evaluating the relevance of the keywords driving impressions could help align the content more closely with user intent, ultimately enhancing engagement and increasing click-through rates as the site grows.
Keyword Analysis:
The following keywords associated with the website have experienced a slight increase in performance compared to the previous month, indicating a positive trend in their visibility and relevance:
commercial electrician aurora
wiring services
electrical wiring services
panel upgrade experts
electrical panel upgrade near me
This uptick suggests that users are increasingly searching for terms related to your content, which could lead to greater organic traffic.
Also, the following links of the website have drawn more clicks and traffic during the previous month:
On-page SEO:
The on-page SEO analysis for the Padi Electric website reveals a score of 76. This score indicates that the site has a strong foundation with well-structured content, effective keyword usage, and optimized meta tags, all of which enhance the user experience and improve the site's chances of ranking higher in search results. By maintaining and further optimizing these elements, PADI Electric can attract more organic traffic and strengthen its overall SEO performance.
Off-page SEO:
Back links: The Padi Electric website currently has 0 backlinks, which presents an opportunity for growth in authority and search engine ranking. Backlinks are essential for establishing credibility, as each one acts as a vote of confidence from other sites, signaling that they find the content on PADI Electric valuable and relevant. To enhance its online presence, the website should focus on building backlinks from related and reputable websites, which will not only improve its authority but also drive more traffic and increase visibility in search engine results.
Linking domains:The Padi Electric website currently has 0 linking domains, indicating a significant opportunity to enhance its credibility and visibility in the digital landscape. Building backlinks from multiple reputable sources is crucial, as it demonstrates that various entities recognize and endorse the content of PADI Electric. To strengthen its online presence, the website should focus on establishing relationships with high-quality and relevant linking domains, which will not only improve its authority but also help drive more traffic from diverse sources.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Off-Page SEO: Off-Page SEO refers to the strategies and techniques used to improve a website's position in search engine rankings that occur outside of the website itself.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
0
GOOGLE CLICKS
1
IMPRESSIONS
195
CTR
0.51%
GOOGLE ADS CAMPAIGN
CLICKS
96
IMPRESSIONS
2K
AVG.CPC
$4.67
CTR
4.79%
AD OPTIMIZATION SCORE
99%
CAMPAIGN COST
$448
Google Ads Campaign Report - October
Campaign Status:
In October, your campaign was optimized through various strategies, including testing different CPCs for keywords. The optimal CPC was determined to be around $5. The primary goal this month was to increase the Search Impression Share, which reached 70%, meaning your keywords appeared in 70% of user searches. Additionally, further optimizations placed 60% of impressions within the top 4 positions, increasing click probability. With a daily budget of $20 and an average CPC of $5, a maximum of 4 clicks per day is achievable, which may limit conversions.
To increase clicks, it is recommended to raise the daily budget to $40, which could bring clicks up to around 10 per day. Otherwise, we will proceed with the current setup.
Actions in October:
Weekly Keyword Review: Removed irrelevant keywords like "ethernet electrician," "mobile home electrician," "power up electrical," and "o neills electrical."
Adding Relevant Keywords: Expanded the keyword list with new relevant keywords.
CPC Optimization: Adjusted CPC to achieve the best results.
Plan for Next Month:In October, Microsoft Clarity was implemented on your website. Analysis of keywords and user behavior revealed that most visitors are seeking information on your service pricing. Therefore, we request a list of minimum prices for each service to be included on the landing pages. While prices may vary under different conditions, displaying minimum prices could significantly enhance lead generation opportunities.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.