Client :
Padi Electric
Google Ads Report | July 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
30
IMPRESSIONS
1.85 K
AVG.CPC
$5.62
CTR
1.63%
AD OPTIMIZATION SCORE
83%
CAMPAIGN COST
$169
Campaign Insights
Since this is the initial month of advertising, Google's AI is analyzing and learning from your ads to optimize their delivery. Typically, campaign costs are slightly higher in the first month as ads may appear for keywords that are not fully relevant to your business, leading to increased expenses.
Actions Taken for Campaign Optimization in July
Your campaign was launched in July and we are monitoring and tracking keywords so that we can implement the optimization process for the campaign next month.
Planned Optimization Actions for Next Month
1. Negative Keyword Addition: We will identify and add irrelevant keywords to the negative keyword list to prevent your ads from appearing for non-targeted searches.
2. Relevant Keyword Addition: We will incorporate more relevant keywords to attract a more targeted audience.
3. Ad Title Optimization: We will re-optimize the ad titles to improve the click-through rate (CTR). CTR (Click-Through Rate) is the percentage of people who click on an ad after seeing it.
4. Bid Strategy Optimization: We will refine the bidding strategy to reduce campaign costs and increase the number of clicks. In Google Ads, a bid is the maximum amount an advertiser is willing to pay for a click on their ad.
By implementing these optimizations, we aim to enhance the performance of your campaign, reduce costs, and attract more targeted clicks.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.