Campaign Performance Report

Budget Analysis

After reviewing the performance of your campaign, we have identified that the current daily budget of $13 is insufficient to achieve the desired number of clicks. Without increasing the budget, we won't be able to optimize the ads to their maximum potential. We recommend raising your daily budget to $20. This will allow you to gain more clicks, thereby increasing conversions. Please let us know if you agree so we can adjust your campaign's daily budget.

Actions Taken

At the beginning of the campaign, we used Broad Match for the keywords to discover more terms that could drive conversions. While this approach helped in finding more relevant keywords, it also led to higher costs. Now that we have identified the most effective keywords, we created a new campaign using the existing and newly discovered keywords. We set the match types to Phrase Match and Exact Match to target your audience more precisely, which will help in reducing costs in the upcoming months.

Previously, your campaign was using the Maximize Conversions strategy, where Google's AI determined the cost per click. In the new campaign we launched for you, we switched to the Manual CPC strategy. This allows us to manage the cost per click ourselves, providing better control over the campaign's expenses.

The following keywords were added to your ads:

• electrician near me

• electrician services skilled trades

• electrician markham york region services skilled trades electrician

• electrician toronto gta services skilled trades electrician

• electrical supplier near me

• electrician toronto

• electrician services skilled trades winnipeg

• electrical contractors

• licensed electrician markham

• electrician richmond hill

• electrical companies near me

• commercial electrical near me

• electrician in aurora

• electrician in richmond hill

• electrician in vaughan

• electrician in newmarket

• commercial electrical services near me

• electrician in markham

• commercial electrician near me

• commercial electrician services

• commercial electrical contractors

• lighting maintenance services

• 200 amp service upgrade

Planned Actions for Next Month

In the upcoming month, your ads may occasionally trigger for slightly irrelevant keywords. To prevent this, we will monitor the campaign daily. If your ads are triggered by irrelevant keywords, we will promptly add them to the negative keywords list to ensure they no longer trigger your ads.

With the above measures in place, we hope to initiate a trend of reducing your advertising costs while increasing the number of clicks, ultimately leading to higher conversions.

Glossary of Terms

• Daily Budget: The amount of money allocated each day for your Google Ads campaign.

• Conversions: Desired actions taken by users after clicking on an ad, such as filling out a form or making a purchase.

• Keywords: Specific words or phrases that trigger your ads to appear when users search for them.

• Maximize Conversions: An automated bidding strategy where Google Ads sets bids to help get the most conversions for your campaign while spending your budget.

• Manual CPC: A bidding strategy where you manually set the maximum amount you're willing to pay for each click, allowing for more precise budget management.