Client :
Paad Wellness
Monthly Maintenance Report | Dec 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Report: PAAD Wellness
Reporting Period: December 2025
📌 Overview
PAAD Wellness maintained strong organic visibility throughout December, supported by a healthy domain authority and growing keyword presence in scar treatment and aesthetic wellness topics. Despite limited access to click and impression data, search visibility indicators show consistent discovery through high-intent informational queries.
✨ Executive Summary
December reflected solid SEO momentum for PAAD Wellness. Keyword visibility is driven by strong demand for keloid scar treatment information, particularly around laser-based solutions.
With a robust backlink profile and low spam score, the website is well-positioned to convert search discovery into patient inquiries as tracking visibility improves.
🔗 Domain Strength & Backlink Profile
PAAD Wellness maintains a strong and trustworthy SEO foundation:
Authority Score: 9
Backlinks: 704
Referring Domains: 240
Domain Authority (DA): 13
Spam Score: 1%
Distribution by Country: CA, US, IN
👉 These metrics reflect a clean backlink profile with international reach and relevance within medical and aesthetic wellness search spaces.
📈 Organic Search Performance
Click and impression data is currently unavailable. However, SEMrush keyword data confirms strong organic visibility for high-intent treatment-related searches.
👉 Reconnecting analytics will enable clearer measurement of engagement and conversion behaviour.
🔑 Top Keywords
Based on SEMrush data, PAAD Wellness is gaining significant visibility for treatment-focused keywords:
“remove keloid scar” — 1.3K impressions
“treatment for keloid scars” — 260 impressions
“laser for keloid scar” — 50 impressions
“laser on keloid scar” — 50 impressions
“laser treatment for keloids” — 170 impressions
👉 These keywords indicate strong search demand and clear patient intent around keloid scar treatment options.
📄 Content Engagement
While page-level engagement metrics are currently limited, keyword patterns suggest users are actively discovering PAAD Wellness through educational and treatment-focused searches.
⚙️ On-Page SEO & Technical SEO
PAAD Wellness maintains a solid on-page and technical SEO structure:
On-Page SEO: Content aligns closely with treatment-related keywords and patient education intent, supporting discoverability.
Technical SEO: The website is accessible, mobile-friendly, and properly indexed, ensuring stable performance across devices.
👉 These foundations support long-term ranking stability in competitive medical search environments.
🏆 Key Achievements & Next Steps
December performance highlights strong visibility in keloid scar treatment searches. To build on this momentum:
Expand Educational Content: Publish detailed guides addressing causes, treatment options, and expectations for keloid scars.
Strengthen Service Pages: Optimize laser treatment pages with clearer calls-to-action and patient-focused language.
Reconnect Analytics: Restore full tracking to measure engagement, inquiries, and conversion paths.
👉 With strong keyword demand and a clean backlink profile, PAAD Wellness is well-positioned to grow organic patient acquisition in the months ahead.
SEO & ANALYTICS
DOMAIN AUTHORITY
13
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
-
GOOGLE ADS CAMPAIGN
CLICKS
219
IMPRESSIONS
1.56K
AVG.CPC
3$
CTR
13.99%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
668$
Activities Performed in December:
During this month, regular campaign reviews were conducted and the following irrelevant search terms were identified and added to the Negative Keywords list to prevent unqualified traffic:
-[help with cellulite]
-[how to get rid of the cellulite]
-[reduce appearance of cellulite]
-[acne scar facial treatment]
-[acne scar repair treatment]
-[acne scarring removal]
-[treatments for acne marks]
-[cosmetic treatment for stretch marks]
Additional Standard Google Ads Optimization & Maintenance Tasks:
Ongoing monitoring of overall campaign performance to ensure ads are running correctly
Regular review of search term reports to identify new irrelevant queries
Budget and spend monitoring to avoid unexpected fluctuations
CPC trend analysis and bid adjustments where necessary
Monitoring impressions and clicks to maintain stable delivery
Quality check of ads and extensions to ensure compliance and proper visibility
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.