Client :
Paad Wellness
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: Paad Wellness
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 5
Brand Authority: 1
Number of Backlinks: 287
Number of Linking Domains: 128
On-Page SEO Score: 89/100 (Good, but can be improved further)
3. SEO Performance Analysis
3.1 Backlink Profile & Authority
The website has 287 backlinks from 128 linking domains, showing a strong external link profile.
Brand authority remains at 1, suggesting that while the site has backlinks, they may not be from high-authority sources.
Recommended improvements:Focus on acquiring high-quality backlinks from trusted wellness, health, and medical sites.
Engage in guest blogging and collaborations with authoritative industry publications.
3.2 Spam Score & Root Domain Score
Spam Score: 1% (Very safe)
Root Domain Score: 5 (Moderate, but room for growth)
Action Plan:Strengthen domain authority through consistent content marketing and link-building.
Optimize internal linking to distribute page authority effectively.
4. On-Page SEO Performance
The On-Page SEO Score is 89/100, indicating a well-optimized site but with minor areas for improvement.
Areas for improvement:
✔ Expand keyword diversity to rank for a broader range of wellness-related queries.
✔ Enhance internal linking strategy to improve site structure and authority distribution.
✔ Improve content engagement with more interactive elements (e.g., videos, FAQs, and infographics).
Recommended actions:
Conduct a content gap analysis to identify missing opportunities for keyword targeting.
Optimize existing blog posts and service pages for long-tail keywords to capture more organic traffic.
5. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Improve domain authority from 5 to 10+ by increasing quality backlinks.
Target 90+ on-page SEO score by refining technical optimizations.
6. Conclusion
This month’s performance shows a strong backlink profile and good on-page SEO, but brand authority and keyword diversity need improvement. Strengthening content, technical SEO, and high-quality backlinks will be essential to increasing organic visibility.
SEO & ANALYTICS
DOMAIN AUTHORITY
13
LINKING ROOT DOMAINS
5
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
230
IMPRESSIONS
4.19K
AVG.CPC
$2.63
CTR
5.49%
AD OPTIMIZATION SCORE
95%
CAMPAIGN COST
$604
Google Ads Campaign Performance Report
This month, we focused on keyword restructuring, campaign overhaul, and bid strategy optimization to enhance targeting accuracy and improve conversion rates. Our goal was to eliminate inefficiencies, refine keyword intent, and ensure better budget allocation for higher-quality leads.
Key Actions Taken:
Keyword Review & Local Targeting Enhancement
A comprehensive review of existing keywords was conducted, and since they were not generating sufficient conversions, we replaced them with new high-intent, location-specific keywords to improve lead quality:[stretch marks clinic near me]
[stretch marks camouflage near me]
[laser stretch mark removal vancouver]
By adding local intent-driven keywords, we aim to attract more relevant users actively searching for your services in their area, ultimately leading to higher conversion rates in the coming months.
Campaign Overhaul & Strategy AdjustmentThe previous campaign was fully paused, and we launched a brand-new campaign with a more refined structure.
The old campaign relied on a Maximize Conversions strategy, which prevented us from manually controlling keyword match types and led to ads triggering for irrelevant search queries, causing wasted budget.
To address this, we created a new campaign using Manual CPC bidding, allowing us to:Implement Exact Match keywords for greater control over search intent.
Manually adjust CPC bids per keyword, optimizing spend and maximizing conversion potential.
Expected Outcomes & Next StepsWith better-targeted keywords and a refined bidding strategy, we anticipate an improvement in conversion rates in the following month.
The campaign will be monitored closely to ensure that the manual CPC strategy effectively improves traffic quality.
Further adjustments will be made based on real-time performance insights, including bid optimizations and negative keyword additions.
These changes are designed to enhance efficiency, prevent budget waste, and improve ROI.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.