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Client :
Paad Wellness
Monthly Maintenance Report | Jul 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Monthly Website Maintenance Report: Paad Wellness

Reporting Period: July 2025

We're thrilled to present this very positive overview of the performance and maintenance activities for Paad Wellness this past month. The site continues to demonstrate exceptional authority and reach within the wellness and aesthetic medicine sector, effectively connecting with its target audience and building strong visibility.


1. Executive Summary: High Authority and Targeted Visibility

Paad Wellness is truly excelling, showcasing outstanding authority and a robust online presence. With an impressive Authority Score and a substantial number of referring domains, the website is clearly positioned as a leader in its field. The strong performance for highly relevant keywords, including branded terms and specific treatment queries, indicates effective online strategies that are reaching and engaging a highly targeted audience. This month highlights a powerful and consistent digital footprint!


2. Domain Strength & Backlink Profile: A Foundation of Trust

Paad Wellness boasts a remarkably strong online foundation, reflecting significant credibility and influence:

  • Authority Score: 9 - An outstanding Authority Score that signifies very high trustworthiness and influence in the eyes of search engines. This is a testament to the quality and reliability of your services and content!

  • Backlinks: 872 - An exceptional number of backlinks, indicating widespread external recognition and validation for your expertise and offerings. This is a powerful SEO asset.

  • Referring Domains: 212 - A fantastic count of unique websites linking to your site, showcasing a highly diverse and robust backlink profile, which is excellent for long-term SEO health.

  • Distribution by Country: Your backlinks are thoughtfully distributed across CA (Canada), US (United States), and CO (Colombia), reflecting a broad and authentic international appeal, especially within your operational regions.

  • Domain Authority (DA): 13 - A strong Domain Authority score, confirming that your domain is recognized as a reputable and influential source in the wellness industry.

  • Spam Score: 1% - An incredibly low spam score, which is a critical indicator of the high quality and integrity of your backlink profile, ensuring robust and healthy SEO performance.


3. Organic Search Performance: Capturing High-Intent Searches

Paad Wellness is successfully capturing a wide range of highly-intent searches, demonstrating effective visibility for both branded terms and specific services. While impressions and clicks were not provided for this report, the strong keyword rankings clearly indicate significant traffic potential:

  • "paad wellness": An impressive Position 1 for this navigational keyword with a volume of 110. This indicates strong brand recognition and direct searches for your clinic, translating to direct traffic.

  • "keloid scar removal": Ranking impressively for this informational keyword, with an estimated volume of 1,000. This highlights your expertise in a niche but highly sought-after treatment.

  • "paad": Also at Position 1 for this informational keyword with a volume of 50. This reinforces strong brand presence and direct relevance.

  • "endolift vancouver": A fantastic Position 3 for this commercial keyword with a volume of 70 and a CPC of $0.90. This shows direct visibility for a key service in a specific location, indicating high potential for client acquisition.

  • "wart removal near me": Ranking at Position 15 for this transactional keyword with a substantial volume of 720 and a CPC of $1.16. This represents a significant opportunity to capture local service inquiries as rankings improve.


4. Key Achievements & Next Steps: Sustaining Leadership and Growth

This month's maintenance efforts have underscored the exceptional digital leadership of Paad Wellness. The outstanding Authority Score, substantial backlink profile, and strong performance for high-intent keywords are clear indicators of a very successful and well-maintained online presence.

Looking Ahead (Positive Recommendations):

  • Targeted Content Development: Capitalize on the strong performance for informational keywords like "keloid scar removal" by creating more in-depth content or FAQs around these topics to further establish expertise.

  • Local SEO & Service Page Optimization: Continue to refine local SEO efforts for terms like "endolift vancouver" and "wart removal near me" to capture more geographically targeted leads. Consider dedicated service pages that are highly optimized for these specific treatments.

  • Conversion Pathway Enhancement: With strong intent behind many keywords, review the user journey on service pages to ensure clear calls-to-action and seamless booking or consultation processes.

  • Backlink Acquisition: While your backlink profile is strong, consistent, high-quality backlink acquisition from health, wellness, or aesthetic industry publications will further solidify your domain's authority.

We are incredibly confident that Paad Wellness will continue to grow its online influence and successfully connect with a wider audience seeking your specialized services!


Glossary of Terms

  • Authority Score (Semrush): Evaluates a domain's overall influence and trustworthiness (out of 100).

  • Backlinks: Links from other websites pointing to your website, signaling value to search engines.

  • Referring Domains: The number of unique websites linking to your site.

  • Organic Keywords: Keywords your website ranks for in search results.
    Intent: The user's goal when searching (e.g., Navigational 'N', Informational 'I', Commercial 'C', Transactional 'T').
    Pos. (Position): Your ranking in search results for a keyword.
    Volume: Monthly searches for a keyword.

  • Domain Authority (Moz): Predicts how likely a website is to rank (on a 100-point scale).

  • Spam Score (Moz): Estimates the likelihood of low-quality backlinks (lower percentage is better).

SEO & ANALYTICS
DOMAIN AUTHORITY
13
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS 
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
209
IMPRESSIONS
2.24K
AVG.CPC
$3.15
CTR
$3.15
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$657
  • Tasks Completed in July
    On July 16, a new campaign was launched from your side. Since this campaign overlaps with the one currently managed by our team, it caused internal competition between ads and led to inefficient use of your budget. We kindly request that you pause the additional campaign to help us optimize your ads more effectively and avoid wasted spend.

  • During this month, all active ad headlines were monitored and reviewed to ensure compliance and to immediately resolve any issues if detected.

  • It’s worth noting that the headlines added in the previous month positively impacted the campaign, helping increase the Quality Score for the following keywords:


stretch marks vancouver
acne scars vancouver
cellulite treatment canada

  • As with previous months, we also conducted a thorough review of the search terms report, removing irrelevant queries and updating the negative keyword list. The following terms were added as negative keywords to better refine traffic and protect your budget:


doctor for pimples near me
extraction facial near me
face laser for acne scars
facial laser for acne

  • fix acne scarringThese actions were taken to improve overall ad efficiency, reduce wasted spend, and ensure the campaign continues targeting high-intent, relevant traffic.

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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