Client :
PAAD Wellness
Monthly Maintenance Report | Nov 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: PAAD Wellness
Reporting Period: November 2025
📌 Overview
PAAD Wellness maintained a stable digital presence in November, with strong authority signals and steady visibility across medical and cosmetic treatment-related searches. Despite unavailable click and impression data, keyword performance indicates ongoing interest in scar treatments and specialized wellness services.
✨ Executive Summary
The site demonstrates a solid foundation supported by a diversified backlink profile and low spam score. Rising visibility for high-intent medical treatment keywords suggests strong potential to capture more qualified search traffic with continued content development and optimization.
🔗 Domain Strength & Backlink Profile
Key domain indicators for November:
Authority Score: 9
Domain Authority (DA): 13
Backlinks: 890
Referring Domains: 233
Spam Score: 1%
Distribution by Country: CA, US, PK
👉 A large number of referring domains combined with a low spam score reflects a trustworthy site with healthy authority growth.
🔑 Top Keywords
Top performing keywords this month show strong alignment with high-intent treatment searches:
laser for keloid scar — Position 50, Volume 2.05
laser treatment for keloids — Position 170, Volume 2.05
keloid laser — Position 90, Volume 2.19
spineforce — Position 13, Volume 70
is microdermabrasion the same as microneedling — Position 84, Volume 70
👉 The presence of commercial-intent terms (laser for keloid scar, keloid laser) signals strong potential to drive patient inquiries with improved ranking and targeted content.
📄 Top Pages This Month
No page-level traffic data was provided for November. Current keyword insights suggest that pages related to:
Keloid treatment services
Laser-based procedures
SpineForce therapy
are likely receiving recurring visibility.
⚙️ On-Page SEO & Technical SEO
On-Page SEO:
Creating in-depth treatment pages with FAQs, before-and-after information, and recovery timelines can support improved ranking for high-intent medical queries.
Technical SEO:
Low spam score indicates strong site trust. Ensuring fast load times and structured medical content (schema for clinic) may enhance search presence.
🏆 Key Achievements & Next Steps
PAAD Wellness continues to hold a solid SEO footing within the medical aesthetics space. To strengthen performance moving forward, we recommend:
Content Expansion: Develop comprehensive resources on keloid laser treatments, microneedling vs. microdermabrasion, and SpineForce therapy benefits.
Local SEO Optimization: Enhance Google Business Profile content for Canadian markets to support service-based discovery.
Schema Markup: Implement medical and FAQ schema to improve rich result eligibility.
Authority Building: Target backlinks from dermatology journals, health directories, and Canadian healthcare publishers.
👉 With strategic content growth and refinement of treatment-focused pages, PAAD Wellness is positioned to increase visibility and attract higher-intent patient traffic in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
13
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
217
IMPRESSIONS
2.17K
AVG.CPC
$3.08
CTR
10%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$669
Work Completed in November
Campaign Management & Optimization
Throughout November, the main focus was on improving overall campaign performance and ensuring full alignment with the business objectives. This included continuous monitoring, performance evaluation, and ongoing optimization of all active ads. These efforts aimed to increase efficiency while preventing unnecessary ad spend.
Negative Keyword Optimization
A major part of this month’s work involved identifying and excluding irrelevant keywords to prevent ads from showing on non-targeted search queries. By closely analyzing search terms and keyword performance, low-value and unrelated queries were added to the negative keyword list. This ensured higher-quality traffic and more efficient budget usage.
Some of the removed terms include:
[acne treatment for scars]
[any treatment for stretch marks]
[pimple scar treatment]
[scar removal skin]
[getting rid of stretch marks]
Creation of New Assets
Additionally, we focused on creating and updating new ad assets to enhance creative variety and improve overall campaign performance. A series of fresh headlines, descriptions, and image assets were developed and tested to boost engagement and improve CTR. These updates helped strengthen message relevance and increase the effectiveness of the ads among target audiences.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.