Client :
Paad Wellness
Maintenance Report
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
216
IMPRESSIONS
2K
AVG.CPC
$3.1
CTR
10.82%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$669
Current Campaign Status
Your campaign is currently being monitored and optimized on a continuous basis to ensure key performance metrics such as CTR and CPC remain at optimal levels. With a daily budget of $22, the campaign is generating an average of approximately 8 clicks per day. While this confirms that the campaign is functioning correctly, it also indicates that there is significant untapped potential for increasing lead volume.
Based on our experience, further optimization within Google Ads alone will not be sufficient to achieve sustainable growth. Strengthening the website and organic acquisition channels is the next logical step.
Why SEO Is Essential for Your Business Growth
At the moment, a large number of potential customers who are actively searching for services like yours are not reaching your website through organic search results. SEO allows your business to appear exactly at the moment when users are looking for solutions you provide.
By investing in SEO, you will benefit from:
Consistent and targeted traffic without paying for each click
Lower cost per lead in the long term
Reduced dependency on paid advertising
Increased brand credibility and visibility in search results
Considering the strong local search demand in your industry, a focused SEO strategy can generate high-quality leads and long-term growth.
The Critical Role of Landing Pages and Why We Recommend Wix
Even with well-optimized ad campaigns, a weak landing page experience can significantly limit conversions. Our assessment shows that the current WordPress setup creates challenges in implementing performance improvements quickly and efficiently.
Migrating your website to the Wix platform allows us to design fast, conversion-focused landing pages that clearly present your services and guide users toward taking action (form submission, calls, or consultation requests).
Key benefits of moving to Wix and optimizing landing pages include:
Improved landing page experience, leading to lower CPC in Google Ads
Faster loading speed and reduced bounce rates
Stronger performance in local SEO results
Higher conversion rates and increased lead volume without heavy budget increases
Our Strategic Recommendation
To unlock your business’s full lead-generation potential, we recommend implementing the following steps together:
Increasing the daily Google Ads budget to $30 (if feasible) to accelerate short-term lead generation
Launching a structured SEO strategy as a long-term, cost-effective investment
Migrating the website to Wix and building high-converting, user-focused landing pages
This integrated approach will allow you to generate more leads in the short term while significantly reducing acquisition costs and improving performance over time.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.