Client :
Paad Wellness
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Paad Wellness
Reporting Period: October 2025
📌 Overview
Paad Wellness continues to strengthen its digital footprint in the aesthetics and skincare industry, demonstrating solid SEO performance and increasing authority. With a growing number of backlinks and expanding keyword visibility, the clinic’s online presence reflects strong trust and engagement from both local and international audiences.
✨ Executive Summary
In October, Paad Wellness maintained stable domain authority and a clean technical profile, while ranking competitively for specialized treatment-related keywords. The site’s performance across multiple regions—particularly Canada, Thailand, and the U.S.—highlights its expanding recognition and relevance in the global wellness space. Focused keyword optimization and educational content around treatments such as laser therapy and microneedling are driving qualified traffic to the website.
🔗 Domain Strength & Backlink Profile
Paad Wellness has built a strong SEO foundation with a diverse backlink network and consistent authority growth:
Authority Score: 9
Backlinks: 920
Referring Domains: 238
Domain Authority (DA): 13
Spam Score: 1%
Distribution by Country: CA, TH, US
👉 These metrics indicate a stable online presence supported by credible sources, positioning the clinic as a reliable leader in aesthetic and wellness services.
📈 Organic Search Performance
While click and impression data were not provided, keyword rankings suggest strong visibility for specialized treatment searches—particularly in cosmetic dermatology and skincare therapy.
🔑 Top Queries
Paad Wellness is performing well for targeted, high-value treatment terms:
“laser treatment for keloids” – Impression: 170 | CTR: 2.05% | Position: 50.00
“keloid laser” – Impression: 90 | CTR: 2.19% | Position: 50.00
“spineforce” – Impression: 13 | CTR: 70% | Position: 2.31
“is microdermabrasion the same as microneedling” – Impression: 84 | CTR: 70% | Position: 0.00
“stretch marks on face” – Impression: 96 | CTR: 590% | Position: 1.12
👉 These results demonstrate strong topical relevance, particularly for specialized procedures such as keloid laser treatments and microneedling, which are attracting qualified traffic and interest from potential clients.
⚙️ On-Page SEO & Technical SEO
On-Page SEO: The website effectively targets service-based and medical aesthetic keywords. Adding more internal links between related treatments and blogs will help improve topical depth and navigation.
Technical SEO: The site structure, mobile optimization, and load speed remain in good health, ensuring a positive user experience.
🏆 Key Achievements & Next Steps
Paad Wellness continues to build its authority in the aesthetics and skincare market. To strengthen its position and attract higher-intent leads, we recommend:
Content Expansion: Create educational blog posts addressing common skincare concerns and treatment comparisons (e.g., “Microneedling vs. Microdermabrasion”).
Local SEO Growth: Enhance Google Business Profile with reviews, Q&As, and treatment galleries to boost visibility for “near me” searches.
Backlink Diversification: Secure links from healthcare and wellness publications to further improve domain authority.
👉 With its strong technical base and focused treatment expertise, Paad Wellness is well-positioned for continued growth and increased organic visibility in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
13
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
204
IMPRESSIONS
2.03K
AVG.CPC
$3.11
CTR
10%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$634
Work Completed in October
Campaign Management and Optimization
In October, the main focus was on optimizing campaign performance and ensuring full alignment with overall business goals. Key actions included continuous evaluation, close monitoring, and ongoing improvements to active ads. These efforts aimed to enhance efficiency and avoid unnecessary spending while maximizing campaign results.
Negative Keyword Optimization
This month, special attention was given to identifying and excluding irrelevant keywords to prevent ads from appearing in non-targeted searches. Through detailed analysis of search term data and keyword performance, low-value and unrelated search terms were added as negatives. This helped align incoming traffic more closely with campaign objectives and ensured the ad budget was spent more effectively.
Examples of Negative Keywords Added:
[cellulite fix]
[celulite cure]
[solution for cellulite]
[hair laser vancouver]
[laser rejuvenation]
[rejuvenation clinic coal harbour]
[skin laser treatment hospital near me]
Creation of New Assets
Another key focus during this period was creating and updating new ad assets to enhance creative diversity and overall campaign performance. A series of new headlines, descriptions, and visuals were developed and tested with the goal of improving engagement rates and click-through rates (CTR). This initiative helped strengthen ad messaging and improve communication with the target audience.
Other Actions Completed in October
Set a target CPA to capture upcoming traffic increases
Reviewed and updated ad extensions to improve visibility and relevance
Conducted conversion rate optimization (CRO) through user journey analysis
Analyzed search term reports to identify new keyword opportunities
Assessed device performance and adjusted bidding accordingly
Reviewed geographic and scheduling settings to focus on peak-performing times
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.