Client :
Paad Wellness
Monthly Maintenance Report | Jun 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Performance Report: Paad Wellness
Reporting Period: June 2025
1. Executive Summary
This month's report for Paad Wellness (paadwellness.com) highlights a period of strong positive growth and increasing online authority. We've seen a significant 24% increase in organic search traffic, bringing in more valuable visitors to the site. Your website's Authority Score is robust, supported by an impressive number of backlinks from a diverse range of referring domains. Paad Wellness is effectively expanding its reach globally, with a strong presence in Canada and growing visibility in India and the UK, solidifying its position as a trusted resource in the wellness space.
2. Overall Performance Summary
Paad Wellness is demonstrating excellent momentum in its online presence. The consistent growth in organic traffic and keywords, coupled with strong authority metrics, indicates that your website is resonating well with search engines and users alike. We are successfully attracting a global audience interested in wellness, which is a testament to the quality and relevance of your content.
3. Detailed Performance Metrics
This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.
Organic Search Traffic:
Current: 173
Change: ↑ 24%
Keywords Ranked: 423
Explanation: Organic search traffic represents visitors who come to your website by clicking on non-paid search results. A remarkable 24% increase, bringing your total to 173 organic visitors, is a fantastic achievement! This signifies that more users are discovering Paad Wellness through natural search, indicating the effectiveness of your SEO efforts. Furthermore, ranking for an impressive 423 keywords demonstrates broad visibility across a wide array of wellness-related search queries.Authority Score (AS):
Current: 9
Explanation: Your Authority Score is a composite metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A strong score of 9 indicates that Paad Wellness is considered a highly credible and valuable source of information, which significantly contributes to achieving higher search rankings.Backlinks & Referring Domains:
Total Backlinks: 828
Referring Domains: 171
Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. An impressive 828 backlinks from 171 unique referring domains is an outstanding indicator of your website's growing credibility and trustworthiness within the wellness community. This robust and diverse link profile is a key driver for strong SEO performance.Domain Authority (DA):
Current: 13
Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 13 is a very strong score, especially for a wellness site, indicating a significant ability to rank well for relevant keywords and compete effectively in search results.Spam Score:
Current: 1%
Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is excellent news! It means your backlink profile is very clean and healthy, free from problematic links that could negatively impact your site's reputation with search engines.
4. Geographic Reach
Paad Wellness is successfully attracting a global audience! Your primary audience is in Canada (CA), accounting for 61% of your traffic (105 visitors) and 190 keywords. This strong regional presence is ideal for connecting with your core audience. We are also seeing significant growth and engagement from India (IN), contributing 12% of traffic (21 visitors) and 5 keywords, and the United Kingdom (UK), contributing 10% of traffic (18 visitors) and 18 keywords. This diverse geographic reach underscores the universal appeal of Paad Wellness and its content.
5. Recommendations & Next Steps
To build on this month's impressive performance, we recommend focusing on the following:
Content Expansion for Global Audiences: Given the growing traffic from India and the UK, consider tailoring some content or marketing efforts to specifically address the wellness needs and interests of these regions.
Leverage High-Ranking Keywords: With 423 keywords already ranking, delve deeper into which of these are driving the most valuable traffic and create more in-depth content around those topics to further solidify your authority.
Continue Backlink Acquisition: Maintain the momentum in acquiring high-quality backlinks from reputable wellness and health websites. This will further boost your Domain Authority and Authority Score.
6. Glossary of Terms
To ensure clarity, here are explanations of the key terms used in this report:
Organic Search Traffic: Visitors who come to your website by clicking on a non-paid (natural) listing in a search engine's results page. This is a highly valuable source of traffic as it reflects genuine user interest.
Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.
Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.
Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.
Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine results pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.
Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score (like 1%) is excellent, indicating a clean and healthy link profile.
SEO & ANALYTICS
DOMAIN AUTHORITY
13
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
219
IMPRESSIONS
2.35k
AVG.CPC
$3.05
CTR
9.23%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$669
Actions Taken in June:
This month, efforts were focused on improving Quality Scores and enhancing overall ad appeal to drive stronger engagement. A key strategy involved testing new headlines tailored to match user search intent more closely. Some of the headlines introduced include:
Stretch Marks Vancouver
Acne Scars Vancouver
Cellulite Treatment Canada
These headlines were added with the goal of improving keyword relevance and ad quality. Their impact will be assessed in the upcoming month, and further optimization will be implemented if Quality Scores do not show significant improvement.
In addition to headline testing, we also enriched the campaign with fresh ad assets including branded images, logos, and your business name. These visual enhancements help build credibility and are known to increase CTR by reinforcing brand recognition and trust.
Furthermore, as part of our standard performance hygiene, the Search Terms Report was reviewed consistently throughout the month. Any irrelevant or low-intent search queries were promptly excluded to protect the budget and improve campaign focus.
Additional ongoing actions included:
Monitoring CPC trends and making adjustments where needed to stay competitive without overspending
Reviewing ad placements and impression share for performance opportunities
Ensuring keyword coverage aligns with core services and seasonal demand
Keeping a close eye on ad relevance and user experience signals across devices
These combined actions ensure your campaign remains sharp, efficient, and strategically aligned with your goals.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.