Client :
Paad Wellness
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
PAA Wellness maintains a strong and growing online presence, supported by a robust backlink profile and steady domain authority. Though organic search traffic saw a slight decrease, the site’s overall authority and backlink count provide a solid foundation for continued SEO success in the wellness industry.
2. Website Authority & Backlink Profile
Linking Domains: 118 — a healthy and authoritative backlink network.
Domain Authority: 13 — indicating established domain trust and influence.
Spam Score: Low at 1%, reflecting high-quality backlinks.
Backlinks: 841 backlinks continue to strengthen SEO performance.
3. Traffic and Search Metrics
Authority Score: 9 — reflecting steady domain performance and growth.
Organic Search Traffic: 148 visits — a slight decrease, but the site remains well-positioned for recovery and growth.
Traffic Distribution: Focused on wellness-related searches aligned with the brand’s mission.
4. Recommendations & Next Steps
Continue building authoritative backlinks and strengthening the site’s content.
Refresh and optimize existing pages to improve organic traffic and search rankings.
Explore additional keyword opportunities related to wellness and holistic health.
Monitor traffic trends and adjust strategies accordingly to maintain growth momentum.
Utilize analytics and SEO tools to identify further optimization possibilities.
5. Glossary of Terms
Domain Authority (DA): Indicates website ranking potential on a 1–100 scale.
Spam Score: Measures backlink risk; a lower score is preferable.
Linking Domains: Unique domains linking to the website, influencing authority.
Backlinks: Total external links pointing to the website.
Authority Score: Composite SEO performance metric.
Organic Search Traffic: Visitors arriving from unpaid search engine results.
SEO & ANALYTICS
DOMAIN AUTHORITY
13
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
136
IMPRESSIONS
2.53K
AVG.CPC
$3.15
CTR
5.38%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$428
Campaign Update | May 2025
Actions Taken in May:
Your campaign was reactivated on May 7th, and optimization processes were restarted to generate impressions and clicks. This month, our primary focus was on eliminating irrelevant keywords that were generating impressions and wasting budget. Since the campaign had been paused for a month, we added the following informational keywords to the negative keyword list to prevent them from triggering ads:
[cellulite reduction treatment]
[treatments to remove cellulite]
[best facial extraction near me]
[lasers for acne]
[pimple clinic near me]
[scar revision vancouver]
[skin acne laser treatment]
[laser removal of stretch marks]
[remove stretch marks laser]
Planned Actions for Next Month:
In the past month, efforts were made to improve the Quality Score of the keywords, and some keywords reached an average Quality Score of 7. However, several keywords still have a lower Quality Score of around 4. Next month, we plan to further optimize the ad headlines to boost the Quality Scores to the highest possible levels.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.