Client :
Paad Wellness
Monthly Maintenance Report | Sep 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Paad Wellness
Reporting Period: September 2025
📌 Overview
PAA Wellness continues to build its authority and digital presence with impressive growth in backlinks and strong visibility for key wellness-related search terms. The website is establishing a solid foundation in the aesthetic and wellness treatment space, especially for skin treatments like microdermabrasion, microneedling, and laser services.
✨ Executive Summary
With a growing backlink profile and strong keyword performance, PAA Wellness is expanding its visibility in the wellness industry. The website is capturing interest in high-value terms related to skin care treatments and aesthetic procedures, positioning itself as a trusted resource for consumers seeking beauty and wellness treatments.
🔗 Domain Strength & Backlink Profile
The website shows strong authority metrics and a well-established backlink profile:
Authority Score: 9
Backlinks: 816
Referring Domains: 196
Domain Authority (DA): 13
Spam Score: 1%
👉 These results reflect growing trust and a solid SEO foundation, making PAA Wellness a reliable and authoritative source in the wellness sector.
🔑 Top Keywords
The website ranks for several highly relevant wellness and beauty-related keywords:
“keloid laser” – Position 90 (2.19 CPC, 100% traffic share)
“spineforce” – Position 13 (70 volume, 2.31 CPC)
“is microdermabrasion the same as microneedling” – Position 84 (70 volume, 0.00 traffic share)
“stretch marks on face” – Position 96 (590 volume, 1.12 CPC)
“dermabrasion vs microneedling” – Position 82 (70 volume, 0.00 traffic share)
👉 These queries highlight strong engagement with skin treatments, showing that PAA Wellness is capturing search interest around key wellness topics.
⚙️ On-Page SEO & Technical SEO
SEO performance continues to be strong and optimized for user engagement:
On-Page SEO: The site is well-optimized for key beauty and wellness-related terms. More in-depth content on specific procedures will help capture even more traffic.
Technical SEO: The website is mobile-friendly, secure, and well-indexed, ensuring a smooth user experience.
🏆 Key Achievements & Next Steps
PAA Wellness is performing well in organic search with strong visibility for key skin care and aesthetic treatment terms. To continue building on this success, we recommend:
Content Expansion: Add blog posts focused on treatment comparisons, benefits, and “how-to” guides for skin care procedures.
Keyword Diversification: Capture additional relevant terms such as “best treatments for acne scars” or “anti-aging skin treatments” to reach a broader audience.
Backlink Growth: Focus on building relationships with beauty and wellness blogs, as well as educational platforms in the skin care industry to improve backlink quality and quantity.
👉 With these strategies, PAA Wellness will continue to strengthen its position as a go-to authority for beauty and wellness treatments.
SEO & ANALYTICS
DOMAIN AUTHORITY
13
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
211
IMPRESSIONS
2.28K
AVG.CPC
$3.16
CTR
9.26%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$666
September Campaign Activities
Campaign Management and Optimization
In September, all efforts focused on ensuring that the campaigns were performing optimally and aligned with your business goals. Key activities included reviewing, monitoring, and improving active ads to maximize ROI while minimizing unnecessary costs.
Headline and Creative Optimization
All active ad headlines were reviewed throughout the month to ensure relevance and effectiveness. Headlines added in previous months, including:
Stretch Marks Vancouver
Acne Scars Vancouver
Cellulite Treatment Canada
contributed to improving Quality Score and aligning ads with primary keywords.
Additionally, the campaign was enriched with new creative assets such as brand images, logos, and your business name to enhance ad credibility, strengthen brand recognition, and increase CTR.
A detailed review of the search term reports was conducted in September to remove irrelevant queries and protect budget. The following negative keywords were added to improve targeting:
[face acne treatment dermatologist]
[laser facial for acne scars]
[post acne scar treatment]
[acne extraction facial]
[remove stretch marks]
[stretch marks removal laser]
Ongoing Optimization Activities
Other continuous optimization efforts in September included:
Monitoring CPC trends and making adjustments to remain competitive without increasing costs.
Reviewing ad positions and impression share to identify opportunities for performance improvement.
Ensuring proper keyword coverage aligned with core services and seasonal demand.
Continuously monitoring ad relevance and user experience signals across devices.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.