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Client :
Paad Wellness
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Website Monthly Maintenance Report
Paadwellness
Website: https://paadwellness.com/
Month: January


Overview

This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.


1. On-Page SEO Score

  • Current Score: 89

  • Remarks: The on-page score remains high, indicating well-optimized content, meta tags, and structured data. Further improvements can focus on enhancing internal linking and mobile usability.


2. Backlink Profile

  • Number of Backlinks: 290

  • Linking Domains: 81

Remarks: The backlink profile is strong, with a diverse range of referring domains. Further link-building efforts can focus on securing high-authority links to improve domain trust.


3. Domain Metrics

  • Domain Authority (DA): 5

  • Spam Score: 1%

Remarks: The spam score remains very low, indicating a clean backlink profile. Focus should remain on acquiring high-quality links to strengthen domain authority.

Summary and Recommendations


Achievements:

  • Strong on-page SEO score of 89.

  • Healthy backlink profile with 290 backlinks from 81 domains.

  • Low spam score ensuring a clean link-building strategy.


Areas for Improvement:

  • Increase domain authority through targeted link acquisition.

  • Optimize for long-tail keywords to capture more organic traffic.

  • Improve internal linking for better user navigation and SEO benefits.


Action Plan for Next Month:

  1. Develop and execute a backlink acquisition strategy targeting high-authority websites.

  2. Optimize existing content with additional long-tail keywords.

  3. Enhance internal linking and mobile usability improvements.


Conclusion

The website is performing well with a strong on-page SEO score and a stable backlink profile. By implementing the recommended strategies, Paadwellness can continue to improve its search rankings and overall online visibility.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
5
SPAM SCORE
1%
GOOGLE CLICKS 
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
170
IMPRESSIONS
4.4K
AVG.CPC
$2.34
CTR
3.86$
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$398

Actions Taken in January:

  1. Campaign Launch with Maximum Conversions Strategy:Your campaign was launched on January 16 with a Maximum Conversions strategy.
    Keywords were initially set to broad match to help identify new relevant keywords with lower CPCs that can be leveraged in future campaigns.

  2. Daily Optimization & Negative Keywords:Since the campaign was active for only 15 days, it is still in the optimization phase.
    To prevent budget waste, we monitored the campaign daily, identifying irrelevant search terms that triggered ads and adding them to the negative keyword list.

Planned Actions for Next Month:

  • Match Type Adjustments:Keywords will be shifted from broad match to phrase match for better control over targeting.
    High-converting keywords will be moved to exact match to allow precise bid adjustments, maximizing conversions at an optimal cost.

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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