Client :
Ongia
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for Ongia over the month of April. The report includes metrics on on-page SEO, domain authority, backlinks, clicks, impressions, top queries, and top visited URLs.
Performance Summary
On-Page SEO Score: 100
Authority Score: 17
Spam Score: 1
Clicks: 438
Impressions: 1907
Ongia has achieved a perfect on-page SEO score of 100%, reflecting excellent optimization practices across the site. However, the domain authority remains moderate at 17, and there is room for growth in increasing backlinks. The website saw substantial traffic, with clicks and impressions coming mainly from Canada (CA) and the United States (US).
Top Queries
Below are the top search queries that led users to Ongia this month:
ongia conference
+19 impressions
Total: 24 impressionsongia montreal
+15 impressions
Total: 15 impressionsongia conference 2025
+12 impressions
Total: 12 impressionsigaw
+11 impressions
Total: 118 impressionscaesars hotel windsor ontario canada
+6 impressions
Total: 15 impressions
Top Linking Pages
Currently, the website has 35 backlinks from 22 linking domains. Increasing the number and quality of backlinks from authoritative sources will help improve domain authority.
Top Visited URLs
The most visited pages during the month were:
Recommendations for Next Month
Backlink Building: Focus on obtaining more backlinks from authoritative event and conference-related sites, which will help to raise domain authority.
Content Expansion: Continue expanding content around Ongia Conference and Ongia Montreal to capture more traffic related to these events.
Authority Growth: Implement guest posting, partnerships, or sponsorships to enhance visibility and trust signals for Ongia.
Performance Monitoring: Monitor top queries closely, particularly around Ongia Conference 2025, and identify further content opportunities to drive additional traffic.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Authority Score: An overall score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: A metric indicating the likelihood of the website being flagged for spammy SEO practices.
Backlinks: Links from external websites pointing to Ongia, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to Ongia.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results (regardless of whether they were clicked).
Top Queries: The search phrases that brought visitors to the website.
Top Visited URLs: The most viewed pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
17
LINKING ROOT DOMAINS
18
SPAM SCORE
1%
GOOGLE CLICKS
438
IMPRESSIONS
1907
CTR
2.29%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.