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Client :
Ongia
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — May
Prepared by Adicator


1. Overview

This month’s SEO report for ONGIA demonstrates continued growth in search visibility and a strong backlink profile. The site is successfully attracting relevant traffic and building keyword presence, contributing to its increasing influence in the gang investigation and community support space.


2. Website Authority & Backlink Profile

  • Linking Domains: 63 authoritative domains linking to the site, strengthening SEO credibility.

  • Domain Authority: 16, indicating a well-established and credible online presence.

  • Spam Score: Very low at 1%, reflecting excellent backlink quality.

  • Backlinks: 104 backlinks supporting the site’s SEO efforts.


3. Traffic and Search Metrics

  • Authority Score: 18, showing strong domain influence.

  • Organic Search Traffic: 112 visits, reflecting active engagement and growing interest.

  • Paid Search Traffic: No active paid campaigns at this time.

  • Traffic Distribution: Traffic is focused primarily in Canada, with additional visits from Argentina and the US.


4. Search Impressions & Clicks

  • Total Impressions: 1,947, showcasing solid search exposure.

  • Clicks: 330, indicating robust user interaction.


5. Top Performing Queries

Prominent search queries contributing to visibility:

  • “ongia 2025” — 7 impressions (+7)

  • “organizations against gang violence” — 9 impressions (+7)

  • “hotels close to caesars windsor” — 7 impressions (+6)

  • “oklahoma gang investigators association” — 6 impressions (+6)

  • “caesars hotel windsor ontario canada” — 18 impressions (+5)


6. Top Performing Pages

Pages with increased impressions include:

  • /cbursary: 52 impressions (+38)

  • /2023-conference-speakers: 238 impressions (+30)

  • /fallenofficers: 387 impressions (+18)

  • /montreal-conference-2025-agenda: 11 impressions (+11)

  • /kingston-hotel: 5 impressions (+5)


7. Recommendations & Next Steps

  • Continue strengthening backlink acquisition to boost domain authority and search rankings.

  • Develop and optimize content focused on key events and community initiatives.

  • Enhance on-page SEO to improve visibility for target keywords.

  • Monitor traffic and keyword trends to identify new growth opportunities.


8. Glossary of Terms

  • Domain Authority (DA): Moz’s score predicting ranking potential on search engines from 1 to 100.

  • Spam Score: Percentage estimating likelihood of low-quality or spam backlinks; lower is better.

  • Organic Search Traffic: Visitors arriving via unpaid search engine results.

  • Impressions: Number of times the site’s link appeared in search results.

  • Clicks: Number of times users clicked the site link from search results.

  • Keywords: Specific search terms users enter into search engines.

  • Backlinks: External links pointing to the website, important for SEO strength.

SEO & ANALYTICS
DOMAIN AUTHORITY
16
LINKING ROOT DOMAINS
18
SPAM SCORE
1%
GOOGLE CLICKS 
330
IMPRESSIONS
1947
CTR
1.47%
GOOGLE ADS CAMPAIGN
CLICKS
​
IMPRESSIONS
​
AVG.CPC
​
CTR
​
AD OPTIMIZATION SCORE
​
CAMPAIGN COST
​

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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