Client :
Ongia
Monthly Maintenance Report | Jun 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Performance Report: Ongia
Reporting Period: June 2025
1. Executive Summary
This month's report for Ongia (ongia.ca) indicates a very nascent online presence. Your website currently holds an Authority Score of 0, with no backlinks or referring domains. Organic search traffic and keyword rankings are at zero, indicating that the website is not yet visible in search results. The immediate focus should be on establishing foundational SEO elements to begin building discoverability, particularly within the Canadian market given the .ca domain.
2. Overall Performance Summary
Ongia's website is in the earliest stages of developing its digital footprint through organic search. Currently, there is no measurable activity in terms of organic traffic or keyword rankings. This signifies that the website is not yet appearing in search engine results for relevant queries. Building a strong online presence from this point will require dedicated efforts in foundational SEO, content creation, and strategic link building.
3. Detailed Performance Metrics
This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.
Organic Search Traffic:
Current: 0
Keywords Ranked: 0
Explanation: Organic search traffic refers to visitors who arrived at your website by clicking on unpaid search results. Currently, there is no organic traffic and no keywords being ranked, which means the website is not yet visible in search results. This is typical for very new websites.Authority Score (AS):
Current: 0
Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 0 indicates a brand new or unestablished online authority.Backlinks & Referring Domains:
Total Backlinks: 0
Referring Domains: 0
Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. Having 0 backlinks from 0 unique referring domains means your site has not yet gained external validation. Building a backlink profile is crucial for improving credibility and search engine ranking.
4. Content & Keyword Highlights
Top Performing Queries (What People Are Searching For):There is currently no data available to identify the top search queries driving traffic to your website.
Top Performing Pages (What Content is Being Seen):There is currently no data available to identify which pages on your website are performing best in search results.
5. Recommendations & Next Steps
To initiate and build your online presence, we recommend focusing on the following foundational strategies:
Develop Core Content: Create high-quality, descriptive content that clearly explains what Ongia offers. Given the .ca domain, consider content specifically tailored to a Canadian audience if that is your primary market.
Implement On-Page SEO: Ensure all pages have optimized titles, meta descriptions, headings (H1, H2, etc.), and image alt tags. Use relevant keywords naturally within your content.
Build a Backlink Profile: Actively seek opportunities to gain backlinks from relevant industry websites, local Canadian directories, or partners. This is crucial for increasing your website's authority and visibility.
Set up Google Search Console: Implement Google Search Console to monitor how Google views your site, track any indexing issues, and see which (if any) queries you begin to appear for.
6. Glossary of Terms
To ensure clarity, here are explanations of the key terms used in this report:
Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.
Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.
Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.
Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.
Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
0
SPAM SCORE
-
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.