Client :
Off Limits
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: Off Limits Sport
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 15 (Moderate – Can Be Improved)
Brand Authority: 1 (Needs Improvement)
Total Backlinks: 172 (Strong)
Total Linking Domains: 112
On-Page SEO Score: 91/100 (Good)
3. SEO Performance Analysis
3.1 Backlink Profile & Authority
The website currently has 172 backlinks from 112 unique domains, which indicates a solid backlink foundation. However, despite this, brand authority remains at 1, meaning that more high-quality, authoritative backlinks are needed to strengthen overall credibility.
Action Plan:
Acquire more backlinks from high-authority sports-related websites and media outlets.
Engage in guest blogging, collaborations, and sponsorships to improve credibility.
Utilize influencer marketing and partnerships to drive more organic mentions and backlinks.
3.2 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 15 (Moderate)
Action Plan:
Focus on obtaining more backlinks from reputable sports-related platforms to increase the Root Domain Score.
Leverage social media engagement and PR efforts to enhance domain strength.
4. On-Page SEO Performance
The On-Page SEO Score is 91/100, which is excellent, indicating strong optimization. However, further refinements can be made to maximize engagement.
Recommended Actions:
Continue improving metadata (meta titles and descriptions) for better CTR.
Strengthen internal linking to enhance user navigation and content discoverability.
Create more structured content, including FAQs, comparison charts, and buyer guides.
5. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Improve Root Domain Score from 15 to 20+ through strategic partnerships and PR.
Boost engagement by refining content strategies and metadata optimization.
7. Conclusion
This month’s performance reflects strong backlink growth and on-page SEO but highlights the need for increased authority and brand recognition. Efforts should focus on building a more authoritative backlink profile, engaging with industry leaders, and optimizing for higher engagement and trust signals in the sports industry.
SEO & ANALYTICS
DOMAIN AUTHORITY
20
LINKING ROOT DOMAINS
15
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.