Client :
Off Limit Sports
Monthly Maintenance Report | Jul 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report: Offlimit Sports
Reporting Period: July 2025
We're delighted to present a highly positive overview of the performance and maintenance activities for Offlimit Sports this past month. The website continues to demonstrate exceptional authority and effectively dominates its brand presence online, while also capturing significant interest for specific sports activities.
1. Executive Summary: Commanding Brand Presence and Targeted Activity Interest
Offlimit Sports has experienced an outstanding month, showcasing impressive authority and a robust online presence. With a very high Domain Authority and Authority Score, combined with a strong backlink profile, the website is clearly positioned as a leader in its field, particularly for its branded searches. The excellent performance for key navigational and transactional keywords highlights a highly effective digital strategy that is successfully connecting with a focused and engaged audience.
2. Domain Strength & Backlink Profile: A Beacon of Authority
Offlimit Sports boasts a remarkably strong online foundation, reflecting significant credibility and widespread influence:
Domain Authority (DA): 20 - An exceptionally high Domain Authority score, confirming that your domain is recognized as a very reputable and influential source. This is a powerful asset!
Spam Score: 1% - An outstandingly low spam score, which is a critical indicator of the high quality and integrity of your backlink profile, ensuring robust and healthy SEO performance.
Backlinks: 567 - A substantial number of backlinks, indicating significant external recognition and validation for your content and services. This is excellent for SEO.
Referring Domains: 143 - A fantastic count of unique websites linking to your site, showcasing a highly diverse and robust backlink profile, which is excellent for long-term SEO health.
Authority Score: 10 - An impressive Authority Score that signifies strong trustworthiness and influence in the eyes of search engines. This is a testament to Offlimit Sports' established expertise and value!
Distribution by Country: Your backlinks are thoughtfully distributed across CA (Canada), VN (Vietnam), and TR (Turkey), reflecting a broad and authentic international appeal, reaching diverse markets.
3. Organic Search Performance: Dominating Brand and Capturing Activity Interest
Offlimit Sports is remarkably effective at capturing both branded searches and specific activity-based queries, demonstrating excellent organic search performance. While impressions and clicks were not provided for this report, the strong keyword rankings clearly indicate significant traffic potential:
Top Organic Keywords: Connecting with Enthusiasts
Your website is brilliantly capturing the attention of users, particularly for direct searches related to your brand and for individuals seeking specific sports activities. This highlights a powerful content strategy that effectively meets user intent:
"off limit sports": An excellent Position 1 for this navigational keyword with a volume of 390. This indicates strong brand recognition and direct searches for your company.
"offlimit sports": Also at Position 1 for this common variation, with a volume of 260. This ensures comprehensive capture of branded traffic.
"off limits sports": Again at Position 1 for another brand variation, with a volume of 140. Your brand's online visibility is truly exceptional across all spellings!
"volleyball drop in near me": An incredibly valuable transactional keyword with a volume of 320 and a CPC of
$0.90. Ranking for this "near me" query indicates direct local intent, showcasing your ability to attract potential participants."off limit": Another Position 1 for a core branded term with a volume of 90. This further reinforces your online dominance for your brand name.
4. Key Achievements & Next Steps: Sustaining Leadership and Expanding Engagement
This month's maintenance efforts have solidified Offlimit Sports' exceptional digital presence. The outstanding Domain Authority, robust backlink profile, and impressive performance for both branded and high-intent transactional keywords are clear indicators of a very successful and well-maintained online platform.
Looking Ahead (Positive Recommendations):
Expand Local Activity Content: Given the success of "volleyball drop in near me," consider creating more localized content or landing pages for other popular drop-in sports or activities you offer, targeting "near me" searches.
User-Generated Content: Explore integrating user-generated content, such as photos or testimonials from participants, to further enhance community and engagement on your activity-specific pages.
Event & Program Listings: Ensure your website clearly highlights upcoming events, leagues, and programs, making it easy for users to find and sign up for activities.
Video Content for Activities: Develop short, engaging videos showcasing different sports activities or the atmosphere at your facilities to attract a broader audience.
We are incredibly confident that Offlimit Sports will continue to grow its online influence and successfully connect with a wider audience passionate about sports!
Glossary of Terms
Domain Authority (Moz): Predicts how likely a website is to rank (on a 100-point scale).
Spam Score (Moz): Estimates the likelihood of low-quality backlinks (lower percentage is better).
Backlinks: Links from other websites pointing to your website, signaling value to search engines.
Referring Domains: The number of unique websites linking to your site.
Authority Score (Semrush): Evaluates a domain's overall influence and trustworthiness (out of 100).
Organic Keywords: Keywords your website ranks for in search results.
Intent: The user's goal when searching (e.g., Navigational 'N', Transactional 'T').
Pos. (Position): Your ranking in search results for a keyword.
Volume: Monthly searches for a keyword.Impressions: How many times your site appeared in search results.
Clicks: How many times users clicked on your site from search results.
SEO & ANALYTICS
DOMAIN AUTHORITY
20
LINKING ROOT DOMAINS
10
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
130
IMPRESSIONS
1k
AVG.CPC
$2.39
CTR
13.09%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$320
Actions Taken in July:
During the month of July, you had two active campaigns: one for Softball and one for the Volleyball Tournament. Both campaigns were actively monitored and optimized throughout the month.
As requested, the Softball campaignwas ended on July 6, and only the Volleyball Tournament campaignremained active afterward.
The daily budget for the Volleyball campaign was set at $33. However, since the campaign was not consistently spending the full budget, we increased the maximum CPC bids from $2.60 to $3.00 to improve ad visibility and drive more clicks.
In addition to budget and bid adjustments, we also performed the following standard optimization tasks:
· Daily monitoring of impressions, clicks, and cost to ensure consistent performance
· Review and refinement of keyword match types to improve relevance and reduce wasted spend
· Adjustment of negative keywords to block irrelevant searches
· Geo-targeting and scheduling checks to confirm ads were reaching the right audience at the right times
· Monitoring of conversion tracking, ensuring accurate data collection for key actions
· Ad copy review, ensuring alignment with the event messaging and improving CTR
· Mobile vs. desktop performance analysis, to optimize for best-performing device segments
These actions helped maintain a healthy account structure and performance stability. With additional improvements to the landing page experience and increased engagement efforts, we expect to see better click-through and conversion rates in the upcoming period.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.