Client :
Off Limit Sports
Monthly Maintenance Report | March 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — March
Prepared by: Adicator
Date: March
1. Overview
This report provides a summary of the Off Limit Sports website's SEO health for March. It focuses on backlink performance, domain authority, spam score, and on-page optimization status. With a strong link profile and technical SEO health, the site is well-positioned for continued growth in search visibility and authority.
2. On-Page SEO Score
Current On-Page Score: 91/100
Key Improvements:
Optimized image compression and alt attributes across event pages
Refined meta descriptions to better reflect brand tone and search intent
Improved internal linking across blog and registration content
3. Backlink Profile
Total Backlinks: 206
Linking Domains: 111
4. Domain Authority & Spam Score
Domain Authority (DA): 19/100
Spam Score: 1%
Remarks: The website shows strong domain trust and an expanding backlink profile, particularly from community, sports, and event-based platforms. Continued outreach and content development will support further visibility and ranking improvements.
5. Glossary of Terms
Clicks: The number of times users clicked on your website from search results.
Impressions: How many times your website appeared in search results, even if not clicked.
CTR (Click-Through Rate): The percentage of impressions that resulted in a click. Calculated as (Clicks ÷ Impressions) x 100.
Average Position: The average rank your website held in search results for the keywords people searched.
On-Page Score: A score out of 100 that reflects how well your web pages are optimized for SEO.
Top Queries: The most common search terms people used to find your site.
Backlinks: Links from other websites that point to your site — important for SEO ranking.
Linking Domains: The number of different websites that link to yours.
Domain Authority (DA): A score (0–100) that predicts how well a website will rank on search engines. The higher, the better.
Spam Score: An estimate of how "spammy" your site might appear to search engines. Lower is better.
SEO & ANALYTICS
DOMAIN AUTHORITY
19
LINKING ROOT DOMAINS
15
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
499
IMPRESSIONS
2.8K
AVG.CPC
$2
CTR
17.85%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.01
March Campaign Performance & Optimization Report
New Campaign Launches & Monitoring
At the beginning of this month, we launched three new campaigns for Dodgeball, Pickleball, and Volleyball. These campaigns were monitored on a weekly basis to ensure that irrelevant keywords were not triggered. As a result, the following keywords were added to the negative keyword list:
[beginner pickleball near me]
[pickleball for beginners near me]
[where to learn to play pickleball near me]
[volleyball nearby]
[where can I play volleyball near me]
[archery dodgeball Toronto]
[downtown dodgeball Toronto]
On March 13, we launched three additional campaigns for Softball, Beach Volleyball, and Flag Football. Among these, Beach Volleyball performed well with 105 clicks and 8 conversions, while Flag Football had the lowest engagement with 14 clicks. Based on your request, we paused the Flag Football campaign and reallocated its budget to the Pickleball campaign.
Campaign Performance After Landing Page Optimization
By analyzing user behavior via Microsoft Clarity, we found that users were less confused on the new landing pages compared to the previous version. They were able to find their preferred sport more easily and complete their registration quickly. This improved user experience directly contributed to an increase in conversions.
Recommendations for Further Improvements
Dedicated Landing Pages for Each Sport – To ensure users find their desired sport as quickly as possible, we recommend creating individual landing pages for each sport. This will reduce unnecessary clicks and improve the user experience.
Gradual CPC Reduction Strategy – Next month, we will focus on gradually reducing CPCs to optimize costs while maintaining the same number of clicks. Our goal is to decrease CPCs by 10% while preserving traffic volume.
We look forward to seeing further performance improvements next month!
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.