Client :
Off Limit Sports
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
This month’s SEO report for Off Limit Sports highlights solid organic traffic and a strong backlink profile, reflecting effective SEO strategies. The site continues to engage a targeted audience, especially in Canada, with steady keyword growth and domain authority improvement.
2. Website Authority & Backlink Profile
Linking Domains: 107 authoritative domains link to the site, greatly enhancing SEO strength.
Domain Authority: 19, indicating a robust and credible online presence.
Spam Score: Very low at 1%, reflecting excellent backlink quality.
Backlinks: 532 backlinks supporting the site’s SEO efforts.
3. Traffic and Search Metrics
Authority Score: 10, showing healthy domain influence.
Organic Search Traffic: 1,300 visits, reflecting a strong user base despite typical market fluctuations.
Paid Search Traffic: No active paid campaigns currently.
Traffic Distribution: Majority of traffic (92%) from Canada, with additional visits from Vietnam and the US.
4. Recommendations & Next Steps
Continue expanding backlink profile to further strengthen domain authority.
Focus content development on high-value keywords relevant to sports and outdoor activities.
Optimize on-page SEO and monitor traffic trends for continuous improvement.
Explore opportunities for local SEO to boost traffic in key markets like Canada.
5. Glossary of Terms
Domain Authority (DA): Moz’s score predicting ranking potential on search engines from 1 to 100.
Spam Score: Percentage estimating likelihood of low-quality or spam backlinks; lower is better.
Organic Search Traffic: Visitors arriving via unpaid search engine results.
Impressions: Number of times the site’s link appeared in search results.
Clicks: Number of times users clicked the site link from search results.
Keywords: Specific search terms users enter into search engines.
Backlinks: External links pointing to the website, important for SEO strength.
SEO & ANALYTICS
DOMAIN AUTHORITY
19
LINKING ROOT DOMAINS
10
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
680
IMPRESSIONS
4.6k
AVG.CPC
$1.87
CTR
14.59%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.3k
Campaign Performance | May
At the beginning of May, three new campaigns were launched under the titles: Softball-Summer 2025, May, Vball-Spring2025, May, and Beach Vball-Spring2025, May. As per request, the Vball-Spring2025, May campaign was paused on May 9th, followed by the Beach Vball-Spring2025, May campaign on May 12th.
Following the completion of the landing pages, two additional campaigns were launched: Marie Curtis Beach Vball Tournaments and Beach Vball Tournaments–Spring2025. These campaigns are currently active and have been continuously optimized throughout the month.
All campaigns were monitored on a daily or weekly basis. Irrelevant search terms that triggered ads without intent alignment were regularly identified and added to the negative keyword lists to avoid budget waste. Some of these terms include:
[beach volleyball ova]
[ova beach volleyball tournaments]
[ova tournaments beach]
[beach tour ova]
[ova beach]
CPC bids were also adjusted based on performance data. For instance, due to lower-than-expected click volume in the Marie Curtis Beach campaign early in the month, keyword bids were gradually increased from $2.15 to $2.80. This adjustment led to improved ad rankings in Google search results.
Similarly, the CPC for keywords in the Softball-Summer 2025 campaign was increased from $1.50 to $2.00, while the Woodbine Beach Vball Tournaments–Spring2025 campaign saw an increase to $2.60 to enhance visibility and positioning.
As in previous months, campaign efforts remained focused on increasing keyword Quality Scores. These optimization measures led to several keywords reaching scores of 7 and 8—an excellent outcome contributing to stronger ad performance and efficiency.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.