Client :
Off Limit Sports
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for Off Limit Sports over the month of April. The report includes metrics on on-page SEO, domain authority, backlinks, clicks, impressions, and top countries visiting the site.
Performance Summary
On-Page SEO Score: 91
Authority Score (DA): 14
Spam Score: 1
Clicks: Data unavailable
Impressions: Data unavailable
The website has a strong on-page SEO score of 91%, indicating solid optimization practices. The domain authority (DA) is moderate at 14, and the spam score remains low at 1, suggesting the website is healthy from an SEO standpoint. The most traffic is coming from Canada, the United States, and Vietnam.
Top Linking Pages
Off Limit Sports has 203 backlinks from 44 linking domains. There’s a solid foundation of backlinks, and further outreach could help improve both the quantity and quality of links to enhance domain authority.
Top Visited URLs
Top visited URLs were not provided, but further tracking of top-performing pages is recommended to identify areas for content improvement.
Recommendations for Next Month
Backlink Building: Continue efforts to acquire high-quality backlinks, especially from sports-related websites, forums, or blogs that align with the brand’s niche.
Content Optimization: Review website content for further optimization opportunities, especially considering the high on-page score.
Authority Growth: Focus on building domain authority through partnerships with sports influencers and guest post collaborations.
Performance Monitoring: Set up a more granular tracking system for clicks and impressions to gain insights into which content is driving the most traffic.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Authority Score (DA): An overall score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: The likelihood that a website could be penalized or deemed suspicious based on factors like low-quality backlinks or suspicious activity.
Backlinks: Links from external websites pointing to Off Limit Sports, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to Off Limit Sports.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results (regardless of whether they were clicked).
SEO & ANALYTICS
DOMAIN AUTHORITY
14
LINKING ROOT DOMAINS
10
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
1.2K
IMPRESSIONS
6.8K
AVG.CPC
$2
CTR
%17.26
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$2.3K
Tasks Completed in April:
Several changes were made to your campaigns this month based on your requests, as outlined below:
The Dodgeball campaign was paused at your request, and its budget was redistributed between the Beach Volleyball and Indoor Volleyball campaigns.
On April 9th, the budgets for both Beach Volleyball and Indoor Volleyball campaigns were increased from $11 to $25.
On April 21st, the Beach Volleyball campaign budget was further increased from $25 to $45 to generate more clicks.
The targeting locations for the Volleyball and Pickleball campaigns were adjusted per your request, and the Softball landing page was updated to the new version you provided.
Optimization Efforts:
To prioritize the Beach Volleyball campaign, we strategically increased CPCs from $2.00 to $2.15 to improve ad rank in search results.
After optimizing the Pickleball campaign and improving its average Quality Score to 7, we successfully reduced its CPC from $2.50 to $2.00, allowing for more clicks while spending less.
As in previous months, search terms were reviewed regularly. High-potential keywords were added to the campaigns, and irrelevant ones were excluded by updating the negative keywords list.
Final Note:
Your campaigns are scheduled to end at the beginning of next month. Please let us know if you would like to renew or extend them.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.