Client :
Off Limit Sports
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
320
IMPRESSIONS
6.5K
AVG.CPC
$2.34
CTR
5.13%
AD OPTIMIZATION SCORE
94.6%
CAMPAIGN COST
$746
Google Ads Campaign Performance Report – November
Actions Taken in November
Weekly Review and Optimization:
The campaign was reviewed and optimized weekly to ensure consistent performance. New keywords that showed potential for increasing conversions were added to the campaign. Examples include:"toronto dodgeball"
"league dodgeball"
"adult dodgeball league"
These keywords were added as phrase match to identify better-performing keywords with lower CPC.CPC Testing:Different CPC values were tested for various keywords, and adjustments were made to achieve optimal cost-efficiency and higher conversion potential.
Headline Optimization:
Headlines were updated and optimized to appeal to both men and women, encouraging participation in the leagues. Some of the updated headlines include:Men & Women’s Volleyball Leagues
Boys & Girls Volleyball Leagues
Men & Women's League Volleyball
Landing Page Analysis:Using Microsoft Clarity, we analyzed user behavior and observed that many users exited the landing page immediately after clicking the ad. This behavior indicates issues with the current landing page’s design and functionality, leading to a high bounce rate.
Recommendations for Optimization
Designing a New Landing Page:A new landing page should be created, aligned with user needs and preferences, to enhance engagement and retain users.
Streamlining the Registration Process:Ensure that the entire registration process occurs on a single website rather than redirecting users to another platform. This will simplify tracking conversions and identifying bottlenecks in the process.
By implementing these recommendations, we can expect improved user retention, lower bounce rates, and a higher conversion rate.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.