Client :
Novotrend
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: Novotrend
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 2
Brand Authority: 1
Total Clicks: 130
Total Impressions: 226
Click-Through Rate (CTR): 57.5%
Number of Backlinks: 40
Number of Linking Domains: 14
On-Page SEO Score: 72/100 (Needs Improvement)
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 130 clicks from 226 impressions, indicating exceptionally high engagement with search results.
The 57.5% CTR is extremely high, suggesting that the meta descriptions and titles are well-optimized for attracting clicks.
3.2 Click-Through Rate (CTR)
CTR is outstanding, but overall impressions are low, meaning the website is not appearing in enough search results.
Suggested improvements:Increase keyword targeting and content creation to improve overall search impressions.
Expand content depth and topic coverage to rank for a broader range of searches.
3.3 Backlink Profile & Authority
The website has 40 backlinks from 14 linking domains, showing a growing backlink profile.
Brand authority remains at 1, meaning that more high-quality backlinks from reputable sources are needed.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 2 (Low – Needs Improvement)
Action Plan:Strengthen domain authority by acquiring backlinks from industry-relevant websites.
Submit the website to relevant business directories to increase domain authority.
4. On-Page SEO Performance
The On-Page SEO Score stands at 72/100, indicating areas for improvement.
Recommended actions:
Develop long-form content and FAQs to target a wider range of keywords.
Optimize internal linking structure to improve site navigation and SEO value.
Implement structured data (schema markup) for better search appearance.
5. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Increase impressions by at least 50% through better content optimization.
Improve On-Page SEO Score from 72 to 85+ by refining metadata and site structure.
Grow backlinks to 60+ to boost domain authority.
6. Conclusion
This month’s performance shows exceptional engagement (CTR) but low search impressions, highlighting a need for content expansion, improved backlink quality, and keyword diversification.
SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
130
IMPRESSIONS
226
CTR
57.5%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.