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Client :
Novo Trends
Monthly Maintenance Report | Jun 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Monthly Website Performance Report: Novotrend

Reporting Period: June 2025


1. Executive Summary

This month's report for Novotrend (novotrend.ca) indicates a strong online presence and growing visibility. Your website has achieved an Authority Score of 6 and a robust Domain Authority of 13, supported by 246 backlinks from 48 referring domains.  Content related to "trending products" and specific items like "trending products in tiktok" is performing exceptionally well, affirming your relevance in the e-commerce and product trend niche. The traffic is primarily from the United States and Canada, highlighting a strong North American focus.


2. Overall Performance Summary

Novotrend's website is demonstrating excellent performance in search results, effectively reaching a significant and relevant audience interested in trending products. The consistent impressions and clicks, coupled with a solid authority and backlink profile, highlight your growing influence in the e-commerce sector. The substantial increase in visibility for product-related and trend-focused queries is a testament to the effectiveness of your content strategy in attracting relevant traffic and establishing your brand as a go-to source for what's hot.


3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

  • Organic Search Traffic:
    Current:
    103
    Keywords Ranked: 245
    Explanation: Organic search traffic refers to visitors who land on your website by clicking on unpaid search results. Having 103 organic visitors indicates a consistent flow of interested users to your site. This is supported by ranking for an impressive 245 keywords, signifying a broad and relevant presence across various product and trend-related search queries.

  • Authority Score (AS):
    Current:
    6
    Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 6 is a strong indicator of your growing online authority and trustworthiness in the market.

  • Backlinks & Referring Domains:
    Total Backlinks:
    246
    Referring Domains: 48
    Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With an impressive 246 backlinks from 48 unique referring domains, Novotrend has cultivated a robust and diverse link profile. This network of external references significantly boosts your website's credibility and search engine ranking power.

  • Domain Authority (DA):
    Current:
    13
    Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 13 is an excellent score, reflecting your website's high potential to rank effectively for a wide range of relevant keywords in the e-commerce and trending products niche.

  • Spam Score:
    Current:
    1%
    Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is outstanding! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.


4. Geographic Reach

Currently, our organic search traffic includes 103 visitors from 245 keywords discovered worldwide. Traffic is predominantly from the United States, accounting for 54% of visitors (56 visitors) and 132 keywords. Canada contributes significantly with 43% of traffic (44 visitors) and 100 keywords. The United Kingdom accounts for 2% of traffic (2 visitors) and 8 keywords, while India contributes 1% of traffic (1 visitor) and 5 keywords. This indicates a strong North American focus with emerging international reach.


5. Recommendations & Next Steps

To build on this month's strong performance, we recommend focusing on the following:

  • Capitalize on TikTok Trends: Given the high performance of TikTok-related queries and content, consider creating more dedicated content, product collections, or even short video content that aligns with viral trends.

  • Expand Blog Content: Continue to produce timely and relevant blog posts about trending products across various niches (e.g., tech, home, fashion) to capture diverse keyword opportunities.

  • Enhance Product Pages with Keywords: Ensure your individual product pages are well-optimized with relevant keywords, product descriptions, and compelling imagery to convert curious visitors into customers.

  • Explore Paid Social/Search: With strong organic traction in trending products, consider targeted paid campaigns on platforms like TikTok or Google Ads to accelerate growth and capture immediate demand.


6. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

  • Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.

  • Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

  • Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

  • Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

  • Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

  • Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

  • Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

  • Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

  • Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.

  • Queries: The actual words or phrases that users type into search engines when searching for information.

SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS 
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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