Monthly Website Performance Report: Novotrend

Reporting Period: June 2025

1. Executive Summary

This month's report for Novotrend (novotrend.ca) indicates a strong online presence and growing visibility. Your website has achieved an Authority Score of 6 and a robust Domain Authority of 13, supported by 246 backlinks from 48 referring domains.  Content related to "trending products" and specific items like "trending products in tiktok" is performing exceptionally well, affirming your relevance in the e-commerce and product trend niche. The traffic is primarily from the United States and Canada, highlighting a strong North American focus.

2. Overall Performance Summary

Novotrend's website is demonstrating excellent performance in search results, effectively reaching a significant and relevant audience interested in trending products. The consistent impressions and clicks, coupled with a solid authority and backlink profile, highlight your growing influence in the e-commerce sector. The substantial increase in visibility for product-related and trend-focused queries is a testament to the effectiveness of your content strategy in attracting relevant traffic and establishing your brand as a go-to source for what's hot.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Organic Search Traffic:
  Current: 103
  Keywords Ranked: 245
  Explanation: Organic search traffic refers to visitors who land on your website by clicking on unpaid search results. Having 103 organic visitors indicates a consistent flow of interested users to your site. This is supported by ranking for an impressive 245 keywords, signifying a broad and relevant presence across various product and trend-related search queries.

• Authority Score (AS):
  Current: 6
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 6 is a strong indicator of your growing online authority and trustworthiness in the market.

• Backlinks & Referring Domains:
  Total Backlinks: 246
  Referring Domains: 48
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With an impressive 246 backlinks from 48 unique referring domains, Novotrend has cultivated a robust and diverse link profile. This network of external references significantly boosts your website's credibility and search engine ranking power.

• Domain Authority (DA):
  Current: 13
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 13 is an excellent score, reflecting your website's high potential to rank effectively for a wide range of relevant keywords in the e-commerce and trending products niche.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is outstanding! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.

4. Geographic Reach

Currently, our organic search traffic includes 103 visitors from 245 keywords discovered worldwide. Traffic is predominantly from the United States, accounting for 54% of visitors (56 visitors) and 132 keywords. Canada contributes significantly with 43% of traffic (44 visitors) and 100 keywords. The United Kingdom accounts for 2% of traffic (2 visitors) and 8 keywords, while India contributes 1% of traffic (1 visitor) and 5 keywords. This indicates a strong North American focus with emerging international reach.

5. Recommendations & Next Steps

To build on this month's strong performance, we recommend focusing on the following:

• Capitalize on TikTok Trends: Given the high performance of TikTok-related queries and content, consider creating more dedicated content, product collections, or even short video content that aligns with viral trends.

• Expand Blog Content: Continue to produce timely and relevant blog posts about trending products across various niches (e.g., tech, home, fashion) to capture diverse keyword opportunities.

• Enhance Product Pages with Keywords: Ensure your individual product pages are well-optimized with relevant keywords, product descriptions, and compelling imagery to convert curious visitors into customers.

• Explore Paid Social/Search: With strong organic traction in trending products, consider targeted paid campaigns on platforms like TikTok or Google Ads to accelerate growth and capture immediate demand.

6. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.

• Queries: The actual words or phrases that users type into search engines when searching for information.