Client :
Novo Trends
Monthly Maintenance Report | Jul 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
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Monthly Website Maintenance Report: Novo Trend
Reporting Period: July 2025
We're pleased to present a positive overview of the performance and maintenance activities for Novo Trend this past month. The website is establishing a solid foundation in the health and wellness sector, effectively targeting relevant keywords and building a presence that is ready for growth.
1. Executive Summary: Building a Foundation for Future Growth
Novo Trend has experienced a month of foundational progress, demonstrating a successful focus on brand-related and informational keywords. With a developing Domain Authority and a clean backlink profile, the website is well-positioned to expand its visibility. The data shows that the site is appearing in search results for highly relevant terms, creating an excellent starting point to build upon and drive future traffic.
2. Domain Strength & Backlink Profile: Laying a Solid Foundation
Novo Trend is cultivating a strong online foundation, reflecting its growing credibility:
Domain Authority (DA): 5 - An encouraging Domain Authority score, indicating that your domain is gaining recognition and trust in the health and wellness community.
Spam Score: 1% - An outstandingly low spam score, which is a fantastic indicator of the high quality and integrity of your backlink profile, safeguarding your SEO performance.
Authority Score: 2 - A positive score that reflects a foundation of trustworthiness and potential in the eyes of search engines.
Referring Domains: 13 - A good starting number of unique websites linking to your site, which is excellent for building a strong backlink profile.
Backlinks: 23 - A developing number of backlinks, showing initial external recognition for your content.
Distribution by Country: Your backlinks are distributed across CA (Canada), US (United States), and AT (Austria), reflecting an authentic and broad reach.
3. Organic Search Performance: Targeting Relevant Health & Wellness Keywords
Novo Trend is successfully targeting a wide range of informational and commercial searches, demonstrating excellent keyword selection. The current rankings show that the site is appearing in search results, creating a great opportunity for optimization and future traffic growth:
Top Organic Keywords: Capturing Relevant Search Intent
Your website is brilliantly capturing the attention of users with highly relevant queries, indicating a powerful content strategy that is beginning to meet user intent:
"novo canada": This informational keyword with a volume of 4 is ranking at Position 61, showing initial brand visibility.
"novo supplements": With a volume of 5, this informational keyword is ranking at Position 63, further reinforcing brand visibility.
"mushrooms for brain health": This key informational keyword has a volume of 4 and is ranking at Position 69.
"mushrooms and brain health": With a volume of 6, this informational keyword is ranking at Position 70.
"benefits of curcuminoids": This commercial/informational keyword has a volume of 3 and is ranking at Position 78.
The presence of the site in search results for these terms, even at lower positions, is a fantastic first step. It indicates that the content is relevant, and with targeted optimization, these rankings can be significantly improved.
4. Key Achievements & Next Steps: Optimizing for the Top of the Funnel
This month's maintenance efforts have supported Novo Trend's growing digital footprint. The successful targeting of relevant informational and commercial keywords lays a great foundation for future SEO efforts.
Looking Ahead (Positive Recommendations):
On-Page Optimization: Focus on optimizing the content of pages that are ranking for your top keywords. Improve title tags, meta descriptions, and on-page content to better match user intent and improve click-through rates.
Content Authority: Create more in-depth, authoritative blog posts or guides on topics like "mushrooms for brain health" to build expertise and improve rankings for these high-volume keywords.
Internal Linking: Ensure that your pages are well-linked to each other, which can help search engines better understand your site's structure and improve the authority of key pages.
Backlink Development: Focus on acquiring high-quality backlinks from other health and wellness blogs or publications to further boost your Domain Authority and Authority Score, which is essential for improving rankings.
We are confident that by building on this solid foundation, Novo Trend will continue to grow its online influence and successfully connect with a wider audience seeking valuable health and wellness products!
Glossary of Terms
Domain Authority (Moz): Predicts how likely a website is to rank (on a 100-point scale).
Spam Score (Moz): Estimates the likelihood of low-quality backlinks (lower percentage is better).
Authority Score (Semrush): Evaluates a domain's overall influence and trustworthiness (out of 100).
Backlinks: Links from other websites pointing to your website, signaling value to search engines.
Referring Domains: The number of unique websites linking to your site.
Organic Keywords: Keywords your website ranks for in search results.
Intent: The user's goal when searching (e.g., Informational 'I', Commercial 'C').
Pos. (Position): Your ranking in search results for a keyword.
Volume: Monthly searches for a keyword.Impressions: How many times your site appeared in search results.
Clicks: How many times users clicked on your site from search results.
SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
