Client :
Novo Trend
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for Novotrend over the month of April. It includes SEO metrics such as on-page SEO, domain authority, backlinks, and referring domains. While clicks and impressions data were unavailable for this period, the report highlights current SEO strengths and opportunities for growth.
Performance Summary
On-Page SEO Score: 91
Authority Score (DA): 5
Spam Score: 1
Backlinks: 22
Linking Domains: 10
The website demonstrates good technical optimization with a 91% on-page SEO score, suggesting that titles, metadata, mobile responsiveness, and core web vitals are in place. The Domain Authority of 5 is a solid foundation for a developing site. A low spam score of 1 shows a clean link profile. Most of the site's visitors originated from Canada, the United States, and Austria.
Top Linking Pages
The site has a total of 22 backlinks from 10 unique domains. While this is a positive starting point, building more high-quality backlinks—particularly from industry-relevant sites—can significantly improve domain authority and search rankings.
Recommendations for Next Month
Backlink Strategy: Begin outreach to design blogs, vendor directories, or trade associations to gain relevant backlinks.
Content Development: Create keyword-rich blog posts, case studies, or project showcases to improve visibility for target terms.
International Consideration: Since Austria is among the top visiting countries, ensure that pricing, currency, or regional relevance is considered where applicable.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Authority Score (DA): An overall score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: A risk indicator for search engine penalties; lower scores indicate a healthier backlink profile.
Backlinks: Links from external websites pointing to Novotrend, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to the site.
Top Queries: The search phrases that brought visitors to the website.
Top Visited URLs: The most viewed pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.