Client :
novo trend
Monthly Maintenance Report | Sep 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: NovoTrend
Reporting Period: September 2025
📌 Overview
NovoTrend is in the early stages of its SEO growth, with minimal clicks and impressions, but a solid foundation in terms of backlinks and domain authority. The website is currently gaining traction with specific brand-related queries, and there is strong potential to grow visibility by expanding content and targeting additional relevant keywords.
✨ Executive Summary
Although the website’s visibility is currently modest, brand-focused queries are already driving engagement. With a low spam score and a growing backlink profile, NovoTrend has the potential to increase its organic search presence significantly.
🔗 Domain Strength & Backlink Profile
NovoTrend has a solid backlink and authority foundation to support growth:
Authority Score: 2
Backlinks: 16
Referring Domains: 12
Domain Authority (DA): 5
Spam Score: 1%
👉 These results reflect early-stage growth, with room for improvement in backlink acquisition and domain authority expansion.
🔑 Top Queries
NovoTrend is currently ranking for a couple of niche, brand-specific queries:
“glyvia” – +25 (90 total impressions)
“northern nutraceuticals inc” – +43 (40 total impressions)
👉 These queries highlight early visibility for specific brand-related terms, but there’s an opportunity to expand into broader industry-related terms to increase reach.
⚙️ On-Page SEO & Technical SEO
SEO health is in the early growth phase:
On-Page SEO: The website can expand its keyword integration to target broader industry terms and improve content relevance.
Technical SEO: The site is secure, mobile-friendly, and has a clean technical setup, providing a strong base for further optimization.
🏆 Key Achievements & Next Steps
NovoTrend has the potential for significant SEO growth as the foundation is already in place. To expand visibility and drive more organic traffic, we recommend:
Content Expansion: Create informative blog posts or pages about nutraceuticals, health supplements, or other related products to expand the keyword strategy.
Backlink Growth: Focus on acquiring backlinks from health-related blogs, industry publications, and niche directories to improve domain authority.
Keyword Strategy: Target broader industry keywords like “best nutraceuticals in Canada” or “nutraceuticals for wellness” to increase organic visibility.
👉 With these strategies, NovoTrend can grow its online visibility and become a trusted source for nutraceutical products and information.
SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.