Client :
North Country Builds
Google Ads Report | December 2023
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Not included in services.
SEO & ANALYTICS
DOMAIN AUTHORITY
'-
LINKING ROOT DOMAINS
'-
SPAM SCORE
'-
GOOGLE CLICKS
'-
IMPRESSIONS
'-
CTR
'-
GOOGLE ADS CAMPAIGN
CLICKS
187
IMPRESSIONS
2.35k
AVG.CPC
$3.35
CTR
7.96%
AD OPTIMIZATION SCORE
94.8%
CAMPAIGN COST
$626
Google Ads Coupon Activation:We are pleased to inform you that the Google Ads coupon has been successfully activated. As a result, you will not incur charges for the next $500 in advertising expenses.
Communication from SEO/Ads Specialists:Several SEO/Ads specialists have been in contact with you. It appears that they are affiliated with Google's third-party organizations.
Campaign Performance Overview:The overall campaign performance has been commendable, yielding a total of 5 conversions. 2 of these conversions were in Spanish, with one Spanish lead expressing interest in a remodeling job.
Recent Ad Improvements:
We have implemented several enhancements to optimize the effectiveness of your ads:Expanded the ad coverage to include Washington.
Increased the optimization score.
Added Spanish speakers to the negative list.
Conversion Tracking Tags:The conversion tracking tags have been activated and are functioning correctly.
Keyword Review:A comprehensive list of the targeted keywords is attached for your review.
Click-Through Rate (CTR):Currently, we are achieving a remarkable CTR of 7.96%, indicating a high engagement level. This implies that 8 out of 10 users who view the ad are clicking through. Our ads are evidently compelling, and we are successfully avoiding irrelevant traffic.
Year-End Performance Trends:Regrettably, there is a downward trend in performance for remodeling/construction keywords and advertising campaigns. This is a common occurrence towards the end of the year. However, we anticipate a significant performance boost by mid-January.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.