Client :
Naturepon
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
311
IMPRESSIONS
20.7k
AVG.CPC
$1.66
CTR
1.5%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$518
Actions Taken in December:
Campaign Optimization and Challenges:Your campaign was launched on December 6 and was under optimization. However, some keywords were paused without prior notification, causing the campaign to lose its balance.
To re-optimize the campaign, we tested various CPC levels for your keywords, ranging from $1.5 to $4, and found that the average CPC for exact match keywords in your campaign is approximately $4.
Keyword Management:
The campaign was regularly monitored, and irrelevant keywords triggering your ads were identified and added to the Negative Keywords list to prevent budget wastage. Some of these keywords include:[aquaponics tank]
[aquaponics tanks]
[cool fish tank ideas]
[hydroponic fish]
Plans for Next Month:
Our focus will be on stabilizing the campaign further.
We will work on improving the Quality Score of keywords to reduce CPCs and enhance overall performance.
Important Request Regarding Campaign Changes:
We kindly request that no changes be made to your campaign without prior coordination with us. Even small adjustments can interfere with the established strategy, requiring us to develop a new strategy from scratch. This not only disrupts the optimization process but also results in wasted time and budget.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.