Client :
Momax Pilates
Google Ads Report | July 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
2692
IMPRESSIONS
876K
AVG.CPC
€0.92
CTR
0.32%
AD OPTIMIZATION SCORE
75.3
CAMPAIGN COST
€2539
Performance Analysis
In our previous report, we noted that changes you independently made to the campaign have caused it to become less optimized, leading to increased advertising costs. Our goal for the upcoming month is to optimize your Google Ads campaign to achieve the highest number of clicks and conversions with minimal expenditure.
Actions Taken for Campaign Optimization in July
Last month, we analyzed and monitored the words that triggered your ads so that we could optimize them for next month.
Planned Optimizations for the Next Month
Review and Negate Irrelevant Keywords:
We will review all keywords that triggered your ads and negate the irrelevant ones to prevent them from displaying to users.
Add Relevant Keywords:
Relevant keywords related to your business will be added to the search keywords list to attract targeted users and increase the conversion rate.
Optimize Ad Titles:
Ad titles will be revised and optimized to increase the click-through rate (CTR) and capture more attention.
Optimize Bid Strategy:
We will optimize your bid strategy to reduce costs associated with low-quality clicks and ensure more effective use of your advertising budget.
Expected Results
By implementing these changes and optimizations, we anticipate improved campaign performance in the coming months and better results overall. These adjustments will help us reduce advertising costs efficiently and increase your return on investment.
This comprehensive approach will allow us to achieve your advertising goals and enhance the overall performance of your campaign. Expect positive results and significant improvements in the upcoming months.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.