Client :
Momax Pilates
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Momax Pilates
Click-Through Rate (CTR) Analysis:
In October, the Momax Pilates website saw a notable 13,600 impressions, demonstrating strong visibility in search engine results. This high level of exposure indicates that the site is appearing for a wide range of relevant search queries, positioning it well to attract potential visitors. However, despite the impressive visibility, the website received 731 clicks, suggesting a lower click-through rate compared to the number of impressions. To improve this CTR, consider refining meta titles and descriptions to make them more compelling and tailored to user intent. Additionally, evaluating the relevance of keywords driving impressions can help further align content with user expectations, leading to more meaningful engagement and ultimately, higher click-through rates.
Keyword Performance:
Several keywords associated with Momax Pilates showed solid performance this month, reflecting an increasing relevance for users searching for terms related to your services. Keywords like "Momax", "Momax Pilates", "reformer pilates münchen", "pilates wetzlar" and "reformer pilates ausbildung münchen" have gained traction, suggesting that users are actively searching for Pilates-related content. This uptick in keyword visibility could lead to more organic traffic as these search terms align more closely with the offerings on the website.
Notable pages on the website that received increased traffic in October include:
On-Page SEO:
The on-page SEO score for Momax Pilates is currently 91, indicating that the website has a great foundation and good structure. While the site has some essential elements in place, such as relevant content and optimized meta tags, there's an opportunity to enhance the user experience and improve search rankings by further refining content quality, internal linking, and keyword relevance. Focusing on internal content optimization and ensuring metadata aligns with target keywords will help improve organic traffic and SEO performance.
Off-Page SEO:
The website currently has 42 backlinks, which play an important role in building authority and credibility in search engine rankings. Backlinks are essential for signaling the relevance and trustworthiness of the site to search engines. Additionally, with 11 linking domains, Momax Pilates has a foundation of external endorsements. To strengthen its online presence, the website should focus on acquiring more quality backlinks from reputable, industry-relevant sources. Increasing the number of linking domains will help improve the website's domain authority and contribute to higher search engine rankings.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO strategies that take place outside of the website itself, including acquiring backlinks and building domain authority.
Backlink: A link from an external website pointing to a specific page on your website.
Domain Authority: A metric that measures a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
14
SPAM SCORE
1
GOOGLE CLICKS
731
IMPRESSIONS
13600
CTR
5.37
GOOGLE ADS CAMPAIGN
CLICKS
593
IMPRESSIONS
3.9k
AVG.CPC
€1.56
CTR
14.9%
AD OPTIMIZATION SCORE
99%
CAMPAIGN COST
€928
Google Ads Campaign Report – November
Campaign Status
The campaign is in an optimized state, receiving relevant clicks for keywords related to your business. However, the number of conversions remains low, indicating the need to explore new strategies to boost conversions.
Actions Taken in November
Weekly Review and Optimization:The campaign was reviewed and optimized weekly. Keywords with potential for driving conversions were added to the ads.
Negative Keywords:
Irrelevant keywords that were triggering ads were identified and added to the Negative Keywords list. Examples include:pilates for kids near me, pilates wo
Headline Optimization:
New headlines were added to improve Quality Score and increase engagement. Examples include:Reformer Room München, Reformer Pilates München 2024
Language-Specific Landing Pages:
For German keywords, users were directed to a German landing page to enhance their experience and improve conversion rates. The German keywords added include:[reformer pilates in der nähe], [reformation münchen pilates]
Recommendations for Next Month
Location Targeting Adjustment:We recommend narrowing the location radius for ad display to 10 kilometers around your business. This will ensure that your ads are shown to users most likely to convert.
Please let us know if you agree, so we can test this adjustment.
By implementing these changes, we aim to increase the campaign’s conversion rate and overall effectiveness.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.