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Client :
Momax Pilates
Monthly Maintenance Report | March 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — March

Prepared by: Adicator
Date: March 


1. Overview

This report summarizes the SEO and website performance of the Momax Pilates website for the month of March. The data highlights improvements in visibility, engagement, and domain authority, with a strong on-page SEO score and healthy backlink growth supporting continued organic reach.


2. Performance Summary

  • Total Clicks: 564

  • Total Impressions: 9,250

  • Click-Through Rate (CTR): 6.09%


3. On-Page SEO Score

  • Current On-Page Score: 91/100

  • Key Improvements:
    High-quality content structure maintained
    Mobile-friendly design and fast loading time
    Effective keyword usage and meta optimization


4. Top Queries

  • mömax pilates

  • pilates

  • reformer pilates brudermühlstraße

  • momax pilates implerstr. 84 münchen 81371

  • pilates implerstraße münchen


5. Top Linking Pages


6. Backlink Profile

  • Total Backlinks: 165

  • Linking Domains: 19

  • New Backlinks Gained in March: [Not specified, can be added if tracked]


7. Domain Authority & Spam Score

  • Domain Authority (DA): 4/100

  • Spam Score: 1%

  • Remarks: The domain is showing early signs of authority growth. Continued backlink building and consistent content creation will help increase this score. The site’s low spam score reflects a clean and safe link profile.


8. Recommendations for April

  • Increase visibility by publishing articles targeting local and long-tail keywords

  • Build more local citations and partnerships to gain relevant backlinks

  • Encourage satisfied clients to leave Google reviews to improve trust signals

  • Add FAQs on key service pages to target voice and question-based searches


9. Glossary of Terms

  • Clicks: The number of times users clicked on your website from search results.

  • Impressions: How many times your website appeared in search results, even if not clicked.

  • CTR (Click-Through Rate): The percentage of impressions that resulted in a click. 

  • Average Position: The average rank your website held in search results for the keywords people searched.

  • On-Page Score: A score out of 100 that reflects how well your web pages are optimized for SEO.

  • Top Queries: The most common search terms people used to find your site.

  • Backlinks: Links from other websites that point to your site — important for SEO ranking.

  • Linking Domains: The number of different websites that link to yours.

  • Domain Authority (DA): A score (0–100) that predicts how well a website will rank on search engines. The higher, the better.

  • Spam Score: An estimate of how "spammy" your site might appear to search engines. Lower is better.

SEO & ANALYTICS
DOMAIN AUTHORITY
33
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS 
564
IMPRESSIONS
9250
CTR
6.09
GOOGLE ADS CAMPAIGN
CLICKS
986
IMPRESSIONS
8.68K
AVG.CPC
€1.94
CTR
11.35%
AD OPTIMIZATION SCORE
100
CAMPAIGN COST
€1.92k

March Campaign Optimization Report

Negative Keyword Optimization

Throughout March, we conducted regular audits on the three campaigns:

  • Reformer Trainer

  • Matwork Education

  • Reformer

We identified irrelevant search terms that were triggering ads and added them to the negative keyword list. This is a crucial ongoing process to ensure ad spend efficiency and maintain campaign quality. The newly added negative keywords are:

  • [pilates umgebung]

  • [reformer room munich]

  • [wo kann man pilates machen]

  • [brent anderson pilates]

  • [kids pilates near me]

  • [kraftzentrum münchen]

  • [lagree münchen]

CPC Optimization for High-Converting Keywords

This month, our focus was on identifying and optimizing high-performing keywords—those that generated the most conversions. To increase absolute top impression share and improve ranking, we raised CPCs by 10-20% on the following high-converting keywords:

  • [pilates studio near me]

  • [pilates reformer munich]

  • [reformer pilates münchen]

This strategy aimed to secure better ad placements and drive more conversions.

Asset Optimization

In addition to keyword adjustments, we reviewed and optimized ad assets. A key issue we discovered was that some German-language assets were mistakenly appearing in English-language ad groups. This issue was corrected to ensure proper language targeting moving forward.

FAQS

​

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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